Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Email Marketing Analytics Benchmarks 2026: Open Rates, CTR, and Revenue
Email marketing benchmarks 2026: CTR avg 2.3%, flow RPE 3-5x higher than broadcast, open rates unreliable post-Apple MPP. Industry breakdown and how to track email alongside paid channels in Prooflytics.
8 min read - Platform
Google Ads Performance Max Analytics: Metrics and What the Data Actually Shows
Performance Max reports aggregate ROAS and CPA but hides channel-level spend, keyword attribution, and placement data. Here is what metrics are available, the attribution inflation problem, and how to compare PMax against Standard Shopping in Prooflytics.
8 min read - Platform
Google Shopping Analytics for Ecommerce: Metrics, Benchmarks and Daily Intelligence
Google Shopping analytics in Prooflytics: impression share, CTR (avg 0.86%), CPC ($0.66), and ROAS tracked daily alongside Meta and TikTok. 2026 benchmarks, PMax vs Standard Shopping comparison, and full setup guide.
8 min read - Platform
Pinterest Ads Analytics: Metrics, Benchmarks and Daily Briefing Setup
Pinterest Ads analytics in Prooflytics: track CPC ($0.83 avg), CTR (0.5-1.5%), saves, and Shopping ROAS in your daily cross-channel brief. Benchmark data, attribution notes, and setup guide.
8 min read - Platform
Apple Search Ads Analytics: Metrics, Benchmarks and Setup Guide
Apple Search Ads delivers a 66.2% average tap-to-install rate - the highest-intent app acquisition channel available. Here is how to track TTR, CPT, and CPA in Prooflytics and benchmark your account against category averages.
8 min read - Platform
Meta Ads Creative Fatigue: How to Detect It Before ROAS Drops
Creative fatigue in Meta Ads follows a predictable signal sequence - frequency rises, CTR falls, CPA expands, ROAS drops. Here is how to detect each signal early and fix it without resetting your campaign learning phase.
9 min read - Platform
Snapchat Ads Analytics: Metrics, Setup and Daily Intelligence
Snapchat Ads analytics gives you delivery data, spend efficiency metrics, and Snap Pixel conversions in one place. Connect to Prooflytics for daily cross-channel briefings alongside Meta, TikTok, and Google.
7 min read - Analytics
Best WhatConverts Alternatives for In-House Marketing Teams (2026)
WhatConverts tracks leads and calls but stops at "what happened." These 5 alternatives explain why metrics changed and what to do next.
9 min read - Analytics
Free Supermetrics Alternative: What You Actually Get for $0
Most free Supermetrics alternatives move data but leave you doing all the analysis. Here is what each free tier actually includes - and what costs you more in the long run.
9 min read - Analytics
5 Best DashThis Alternatives for In-House Marketing Teams (2026)
DashThis shows what happened. These 5 alternatives explain why - and what to do next. Ranked for in-house marketers who need intelligence, not just dashboards.
8 min read - Operations
Best AgencyAnalytics Alternative for In-House Marketing Teams (2026)
AgencyAnalytics is built for agency client reporting. If you need a tool that explains performance - not just displays it - here are the best alternatives for in-house teams.
9 min read - Analytics
Why Did My CPL Increase? 5 Causes GA4 Will Never Show You
CPL spikes have five systemic causes that no single dashboard surfaces automatically. Here is how to diagnose each one and fix it.
12 min read - Analytics
AI Marketing Analytics Explained: The Layer Above Dashboards
AI marketing analytics uses artificial intelligence to diagnose why your metrics changed - not just display what they are. Here is how it works and who needs it.
9 min read - Analytics
Best Adverity Alternatives for In-House Marketing Teams in 2026
Adverity is built for enterprise data teams with $30k+ budgets. These 7 alternatives give in-house marketers answers without a data engineer.
10 min read - Analytics
Looking for a Funnel.io Alternative? Here Is What Marketing Teams Choose Instead
Funnel.io moves data but does not explain it. Here are the alternatives in-house marketing teams actually switch to - with pricing, features, and a comparison table.
8 min read - Analytics
Power BI for Marketing Analytics: What It Can't Do and When to Move On
Power BI can build charts and refresh datasets. It cannot explain a CPL spike, flag which ad to pause, or tell you what changed across five channels simultaneously. Here's where in-house marketing teams hit the wall and what to do instead.
9 min read - Attribution
Marketing Mix Modeling: A Practical Guide for In-House Marketing Teams
Marketing mix modeling (MMM) estimates how much each channel contributed to your results using aggregate historical data - no tracking pixels required. A practical guide for in-house teams navigating post-iOS 14 measurement.
10 min read - Platform
YouTube Ads Marketing Analytics: Video Metrics, View-Through Attribution, and Daily Intelligence Setup
YouTube Ads data flows through Google Ads into your Prooflytics briefing automatically - covering view rate, CPV, engaged views, and view-through conversions alongside Meta and TikTok in one place.
10 min read - Strategy
Marketing AI Agent: How It Learns From Your Data (Not Everyone Else's)
Generic AI marketing tools answer from training data. A marketing AI agent answers from your data - your HADI outcomes, your competitor findings, your confirmed rules. Here is how the difference works in practice.
10 min read - Operations
Weekly Marketing Performance Report: Structure, Sections, and How to Automate It
A weekly marketing performance report gives agency clients the narrative behind the numbers - what changed, why, and what happens next. This guide covers the five sections every report needs, how to automate data collection, and how AI turns raw metrics into readable explanations.
12 min read
