Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Criteo Marketing Analytics: ROAS Tracking and Daily Intelligence Setup
Criteo's 30-day post-click attribution inflates retargeting ROAS by default. Learn which metrics to monitor daily, how to detect attribution inflation without a holdout test, and how to connect Criteo alongside Meta and Google Ads in one unified marketing brief.
9 min read - Analytics
Salesforce Marketing Cloud Intelligence (Datorama) Alternative for In-House Marketing Teams
Salesforce Marketing Cloud Intelligence (formerly Datorama) starts at $36,000/year and requires a data team to operate. Here is what in-house marketing teams choose instead - and why the intelligence gap matters more than the connector count.
8 min read - Platform
Google Ads Quality Score Explained: How It Affects Your CPC and Ad Position
Google Ads Quality Score (1-10) determines your effective CPC - a score of 7 vs 4 can cut your CPC by 30-50% at the same position. Three components, how to diagnose each, and what Quality Score does not do.
10 min read - Analytics
LTV:CAC Ratio: A Framework for Scaling Paid Acquisition
LTV:CAC 3:1 is healthy for SaaS, 2.5:1 for DTC subscriptions. Below 2:1 means acquisition economics are broken; above 5:1 suggests underinvestment. How to calculate LTV by channel and why channel source affects customer lifetime value.
9 min read - Analytics
Cross-Channel Ad Frequency: The Problem No Single Platform Reports
Meta reports frequency 2.0. TikTok reports 1.5. LinkedIn reports 1.0. Each platform only sees its own impressions. The same user may have seen your brand 5+ times this week - and no dashboard shows it. Why this is the real driver of multi-platform ROAS decline.
9 min read - Analytics
CPM Benchmarks by Platform 2026: What You Should Pay for 1,000 Impressions
CPM benchmarks 2026: Meta $6-15, TikTok $10-20, LinkedIn $30-60, YouTube in-stream $5-15, Google Display $0.50-2.00. Seasonal patterns, placement breakdowns, and what rising CPM actually means for your campaigns.
8 min read - Attribution
Marketing Attribution Windows Explained: Why Cross-Channel ROAS Comparison Is Misleading
Google Ads uses 30-day click, Meta uses 7-day + 1-day view, Snapchat uses 28-day view-through - different windows make cross-channel ROAS comparison misleading. How to normalise attribution across platforms and what the gaps reveal.
9 min read - Analytics
ROAS Benchmarks by Industry and Channel 2026: What Good Actually Looks Like
ROAS benchmarks 2026: Google Shopping 4-8x, Meta 2-4x, TikTok 2-4x direct attribution. Why cross-channel ROAS comparison is misleading without normalising attribution windows. Break-even ROAS calculator by gross margin.
9 min read - Analytics
Video Advertising Analytics: Cross-Platform Benchmarks for TikTok, YouTube, Meta, and Snapchat
Video advertising benchmarks 2026: TikTok VCR avg 25-35%, YouTube TrueView 30-35%, Meta Reels 15-25%, Snapchat 20-30%. Hook rate, CPV, CTR comparison table and which metric to optimise by campaign goal.
9 min read - Analytics
Cost Per Lead Benchmarks by Industry and Channel 2026
CPL averages $198 across industries but varies 10x by category. B2B SaaS $55-150, financial services $160-300, education $30-100. LinkedIn vs Meta vs Google CPL comparison and how to track cost per qualified lead in Prooflytics.
8 min read - Operations
The Daily Marketing Briefing: What to Track and How to Structure It
A daily marketing briefing catches budget overages, creative fatigue, and ROAS drops within 24 hours - before weekly reports can flag them. Here is the five-layer structure, what belongs in each layer, and how long manual vs automated takes.
8 min read - Strategy
Marketing Budget Allocation: How Market Leaders Distribute Spend Differently
Market leaders invest 16% of marketing budget on infrastructure vs 10% for laggards - a 60% gap. Research-backed framework for allocating spend across sales stimulation, retention, branding, and marketing technology.
8 min read - Analytics
Email Marketing Analytics Benchmarks 2026: Open Rates, CTR, and Revenue
Email marketing benchmarks 2026: CTR avg 2.3%, flow RPE 3-5x higher than broadcast, open rates unreliable post-Apple MPP. Industry breakdown and how to track email alongside paid channels in Prooflytics.
8 min read - Platform
Google Ads Performance Max Analytics: Metrics and What the Data Actually Shows
Performance Max reports aggregate ROAS and CPA but hides channel-level spend, keyword attribution, and placement data. Here is what metrics are available, the attribution inflation problem, and how to compare PMax against Standard Shopping in Prooflytics.
8 min read - Platform
Google Shopping Analytics for Ecommerce: Metrics, Benchmarks and Daily Intelligence
Google Shopping analytics in Prooflytics: impression share, CTR (avg 0.86%), CPC ($0.66), and ROAS tracked daily alongside Meta and TikTok. 2026 benchmarks, PMax vs Standard Shopping comparison, and full setup guide.
8 min read - Platform
Pinterest Ads Analytics: Metrics, Benchmarks and Daily Briefing Setup
Pinterest Ads analytics in Prooflytics: track CPC ($0.83 avg), CTR (0.5-1.5%), saves, and Shopping ROAS in your daily cross-channel brief. Benchmark data, attribution notes, and setup guide.
8 min read - Platform
Apple Search Ads Analytics: Metrics, Benchmarks and Setup Guide
Apple Search Ads delivers a 66.2% average tap-to-install rate - the highest-intent app acquisition channel available. Here is how to track TTR, CPT, and CPA in Prooflytics and benchmark your account against category averages.
8 min read - Platform
Meta Ads Creative Fatigue: How to Detect It Before ROAS Drops
Creative fatigue in Meta Ads follows a predictable signal sequence - frequency rises, CTR falls, CPA expands, ROAS drops. Here is how to detect each signal early and fix it without resetting your campaign learning phase.
9 min read - Platform
Snapchat Ads Analytics: Metrics, Setup and Daily Intelligence
Snapchat Ads analytics gives you delivery data, spend efficiency metrics, and Snap Pixel conversions in one place. Connect to Prooflytics for daily cross-channel briefings alongside Meta, TikTok, and Google.
7 min read - Analytics
Best WhatConverts Alternatives for In-House Marketing Teams (2026)
WhatConverts tracks leads and calls but stops at "what happened." These 5 alternatives explain why metrics changed and what to do next.
9 min read
