Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Cost per Enrolled Student Benchmarks 2026: What EdTech Marketers Should Target by Program Type
Cost per enrolled student varies from under $50 for free-course funnels to over $5,000 for degree programs. This guide gives verified CPE ranges by program type and the margin-based formula for setting your own defensible target.
10 min read - Analytics
Contribution Margin ROAS (cmROAS) for DTC Brands: Why Blended ROAS Misleads
Standard ROAS divides revenue by ad spend -- but revenue includes your COGS, returns, and fulfillment costs. Contribution margin ROAS (cmROAS) divides actual margin by ad spend, revealing whether your ads are generating profit or just revenue.
10 min read - Attribution
Post-Purchase Survey Attribution for DTC Brands: Fixing the iOS 14 Gap
After iOS 14, Meta pixel attribution lost 30-50% of its signal. Post-purchase surveys fill part of that gap - but only when you understand what they can and cannot measure. A practical framework for combining survey data with server-side tracking.
13 min read - Operations
Ad Budget Pacing for Agencies: How to Monitor 10-30 Client Accounts Without End-of-Month Panic
Without a daily pacing system, agency account managers overspend client budgets or finish the month with unspent targets - both cost client trust. Here is the operational framework to stay on top of pacing across every account.
12 min read - Attribution
Free Trial Attribution for SaaS: How to Track the Full Funnel from Ad Click to Paid Subscriber
Standard ad platform attribution only sees the trial signup. To know which channels actually drive paid subscribers - not just signups - you need to bridge the pixel session, the trial user record, and the Stripe upgrade event into one continuous identity chain.
11 min read - Strategy
Student Lifetime Value by Acquisition Channel: The EdTech Metric That Changes Budget Allocation
Cost per enrollment tells you what a student costs to acquire. Student LTV by acquisition channel tells you whether that cost is worth it - and most EdTech marketers have never run the calculation.
11 min read 
StrategyHow to Run HADI Hypothesis Testing for Client Campaigns: A Performance Agency Guide
Most agencies run ad hoc tests with no structured outcome tracking. The HADI framework - Hypothesis, Action, Data, Insights - gives account managers an operational system for running experiments across multiple client accounts simultaneously, building a knowledge base that compounds over time.
12 min read- Attribution
Pipeline Velocity by Acquisition Channel: What B2B SaaS CMOs Need to Measure
Most B2B SaaS CMOs track MQL volume by channel - but not how fast those leads close. Pipeline velocity broken down by first-touch source is the metric that connects marketing spend to actual revenue speed.
11 min read - Comparison
Improvado Alternatives for Marketing Teams: Intelligence vs. Data Pipeline
Improvado is enterprise-grade data aggregation for teams with data engineers. If you are an in-house marketing team that needs daily answers and an AI action queue - without building infrastructure - there are faster paths. Here is how Prooflytics compares and when each tool is the right call.
8 min read - Attribution
What Is Incrementality Testing in Marketing? A Practical Guide for In-House Teams
Attribution tells you who got credit. Incrementality testing tells you what actually caused the conversion. Here's how in-house marketing teams measure true ad impact without a data science department.
9 min read - Platform
Amazon Ads Marketing Analytics: Sponsored Products, DSP Performance, and Connecting Spend to Revenue
Amazon Ads marketing analytics requires tracking ACoS, TACoS, and New-to-Brand rate across Sponsored Products and DSP - then connecting that spend to total store revenue. Here is how to read the right signals at each layer.
10 min read - Platform
X and Twitter Ads Marketing Analytics: Campaign Metrics, Performance Tracking, and Daily Briefing Setup
Most X (Twitter) Ads dashboards show you what happened - not why. This guide covers the metrics that predict performance before campaigns degrade, how to classify your X Ads spend by objective type, and how to set up a daily briefing that explains cross-channel context automatically.
9 min read - Comparison
Prooflytics vs. Rockerbox: Marketing Intelligence vs. Enterprise Attribution
Rockerbox combines multi-touch attribution with media mix modelling for enterprise marketing teams. Prooflytics combines attribution with competitor intelligence, anomaly explanation, and a daily brief for agencies and multi-channel teams. Different tools for different questions.
7 min read - Comparison
Prooflytics vs. Tableau: Marketing Intelligence vs. Enterprise BI
Tableau is a data visualization platform for trained analysts. Prooflytics is a marketing intelligence platform for operators. They are built for different users solving different problems - here is the full capability difference and when each makes sense.
7 min read - Guide
Marketing Analytics for DTC Brands: CLTV, ROAS Reconciliation, and Creative Performance
DTC analytics is not about more data - it is about the right metrics in the right order: CLTV per acquisition cohort, reconciled ROAS against actual orders, and creative fatigue tracked at the variant level. CAC has risen 40-60% across categories. Here is how high-performing brands measure their way through it.
8 min read - Guide
What Is Marketing Attribution? Models, Limitations, and How to Choose the Right One
Marketing attribution assigns credit for conversions to the touchpoints that contributed to them - but every model makes different assumptions. Here is the full breakdown of six models, when to use each, and why the sum of platform ROAS always exceeds actual revenue.
7 min read - Comparison
Prooflytics vs. Triple Whale: Marketing Intelligence vs. Ecommerce Attribution
Triple Whale reconciles Shopify ROAS against pixel data. Prooflytics explains why performance changed across every channel. They are different categories built for different teams - here is the full comparison.
7 min read - Comparison
Prooflytics vs. Looker Studio: Intelligence Platform vs. Visualization Tool
Looker Studio shows charts. Prooflytics explains why your metrics changed. They are different categories of tool - here is the capability difference, who each is built for, and when you might use both.
7 min read - Guide
Marketing Analytics for Agencies: The Framework That Replaces 38 Hours of Monthly Reporting
Agency analytics is structurally different from in-house analytics - explanation velocity across 5-50 client accounts is the problem, not data volume. This is the stack architecture and the four failure modes that kill client retention.
8 min read - Guide
What Is Marketing Intelligence? Definition, Layers, and Why Most Analytics Stacks Stop Short
Marketing intelligence is the layer above analytics: it explains why your metrics changed, not just what changed. Here is how it works, how it differs from market intelligence and marketing analytics, and what a complete marketing intelligence stack looks like.
8 min read
