Your weekly marketing report, ready every Monday morning.
Every Monday at 09:00 UTC, Prooflytics analyses your full week of campaign data and writes a structured five-section report: topline numbers, what moved, creative signals, recommended actions, and next-week outlook. No spreadsheets. No manual compilation.
Five sections, every week, automatically
Top-line performance
Total spend, ROAS, CPA, impressions, CPC, and CPM for the week — compared to the prior period and your targets. Every channel in one view, with a clear verdict on whether you were on track.
What moved this week
The campaigns and creatives that had meaningful changes — positive or negative — with percentage deltas and a plain-language explanation of why. You see the signal, not just the noise.
Creative & audience signals
Emerging patterns in ad fatigue, audience saturation, auction pressure, and format performance. Early warnings before a fatiguing creative starts draining budget.
Actions taken & recommended
A log of what your team acted on from last week's recommendations — and what still needs attention. Every action includes the AI rationale and the outcome if you applied it.
Next week outlook
Tests to run, budgets to shift, creatives to launch or kill. A concrete agenda for Monday — so your team starts the week with a plan, not a blank page.
What a weekly report looks like
The weekly report is written in plain language — not rows of numbers. Each section opens with a direct verdict, follows with supporting evidence, and closes with a concrete recommendation. Your team reads it in under five minutes.
The AI uses your custom performance rules — ROAS targets, budget thresholds, priority campaigns — to calibrate what counts as a meaningful change for your specific account. A 10% CPA increase might be noise for one advertiser and a red flag for another.
Unlike a dashboard, the report is designed to be forwarded. CMOs share it with leadership. Account leads send it to clients. The PDF export is formatted for client-ready presentation — your logo, clean layout, no tool watermarks.
Total spend €14,280 (+6% WoW). Blended ROAS 3.8 vs 3.5 target — on track. Google Search outperformed; Meta CPM pressure continuing.
Google Brand CVR +18% after bid cap adjustment (May 6). Meta creative FB-CR-07 CTR dropped 31% — now Fatiguing, carries 22% of spend.
Replace FB-CR-07 with FB-CR-12 variant. Test +20% budget on Google Brand. Pause Google PMax Generic — CPA $87, target $40.
Built for teams that report upward every week
Walk into your Monday leadership meeting with a complete performance summary already in hand. Share the PDF with your CEO before they ask.
Your Monday brief — creative fatigue flags, what beat target, what needs attention this week — in five minutes instead of ninety.
Send clients a PDF report every Monday without touching a spreadsheet. The AI handles the writing. You review and send.
Frequently asked questions
What is a weekly marketing performance report?
A weekly marketing performance report is a structured summary of your marketing activity and results over the past seven days. It covers spend, ROAS, CPA, creative signals, anomalies, and recommended actions for the week ahead. Prooflytics generates this report automatically every Monday from your connected data sources — no manual compilation required.
When is the weekly report delivered?
The Prooflytics weekly report is generated automatically every Monday at 09:00 UTC. It covers the full prior week (Monday–Sunday) and is available in-app and optionally by email. Growth and Scale tier subscribers can configure email recipients and delivery preferences.
What data sources feed the weekly report?
The report pulls from all connected channels: Meta Ads, Google Ads, GA4, plus any additional sources you connect — HubSpot, Stripe, Shopify, and 400+ others. The AI reads the full week's data across all sources simultaneously — no manual aggregation.
Can I export the weekly report as a PDF?
Yes. Every weekly report can be exported as a PDF directly from the in-app briefing view. Growth and Scale subscribers can also configure automated PDF delivery by email to themselves or their clients.
How is this different from a manual weekly marketing report?
A manual weekly report takes 1-3 hours of aggregation and writing. The Prooflytics weekly report takes zero. The AI analyses the same data a skilled analyst would review, identifies the significant patterns, and writes the five sections automatically. Your team reads, reviews, and acts — not compiles.
Get your first weekly report next Monday
Connect your ad accounts today. Your first AI-written weekly report arrives Monday morning. 14-day free trial, no credit card required.
Independent reviews on G2.