Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- EdTech
Application-to-Enrollment Conversion Rate: EdTech Benchmarks and How to Improve It
Application-to-enrollment conversion rate - the percentage of completed applications that result in an enrolled student - is the most important quality metric in EdTech marketing. Benchmarks range from 55-80% for bootcamps to 35-60% for degree programs. Here is what drives the gap and how to close it.
6 min read - EdTech
Why CPL Is the Wrong Metric for EdTech Marketing - and What to Track Instead
Cost per lead is easy to reduce in EdTech - lower your quality bar, broaden your targeting, accept every form submission. What you actually need to measure is cost per enrolled student. CPL is the metric that looks good in the report; cost per enrollment is the metric that runs the business.
6 min read - EdTech
How to Attribute Enrollments Across a 12-Week EdTech Marketing Funnel
Standard 7-day and 30-day attribution windows were built for eCommerce, not EdTech. When a student researches a program for 8 weeks before applying, last-click attribution misses 90% of the conversion journey. First-party attribution using UTM capture at first visit, matched to enrollment records, is the only accurate method.
7 min read
