Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Guide
Google Ads Smart Bidding: Primary vs Secondary Conversion Setup
Mixing button clicks and purchases in one conversion column trains Smart Bidding to chase the wrong users. Here is the architectural fix every Google Ads account needs.
8 min read - Guide
Marketing Analytics for DTC Brands: CLTV, ROAS Reconciliation, and Creative Performance
DTC analytics is not about more data - it is about the right metrics in the right order: CLTV per acquisition cohort, reconciled ROAS against actual orders, and creative fatigue tracked at the variant level. CAC has risen 40-60% across categories. Here is how high-performing brands measure their way through it.
8 min read - Guide
What Is Marketing Attribution? Models, Limitations, and How to Choose the Right One
Marketing attribution assigns credit for conversions to the touchpoints that contributed to them - but every model makes different assumptions. Here is the full breakdown of six models, when to use each, and why the sum of platform ROAS always exceeds actual revenue.
7 min read - Guide
Marketing Analytics for Agencies: The Framework That Replaces 38 Hours of Monthly Reporting
Agency analytics is structurally different from in-house analytics - explanation velocity across 5-50 client accounts is the problem, not data volume. This is the stack architecture and the four failure modes that kill client retention.
8 min read - Guide
What Is Marketing Intelligence? Definition, Layers, and Why Most Analytics Stacks Stop Short
Marketing intelligence is the layer above analytics: it explains why your metrics changed, not just what changed. Here is how it works, how it differs from market intelligence and marketing analytics, and what a complete marketing intelligence stack looks like.
8 min read - Guide
Marketing Analytics for B2B SaaS: Connecting Campaigns to Pipeline and Revenue
B2B SaaS marketing analytics is harder than ecommerce because the time between first touch and closed revenue is measured in months, not minutes. This guide covers which metrics matter and how to connect spend to pipeline.
8 min read - Guide
Marketing Analytics for Ecommerce: The Metrics and Stack That Drive Profitable Growth
Ecommerce marketing analytics requires joining ad spend, order data, and email revenue per customer - not reading each platform's report separately. This guide covers which metrics matter and how to build the stack.
6 min read - Guide
Best Marketing Analytics Platforms in 2026: A Category Guide
The best marketing analytics platform depends on whether you need to move data, visualise it, attribute it, or act on it daily. This guide maps the four categories and tells you which fits your situation.
6 min read - Guide
Marketing Analytics Guide: From Scattered Data to a Unified View
Marketing analytics means joining data from all your channels - paid, email, CRM, and revenue - into a single view. This guide covers what it includes, where most stacks break down, and how to build one that gives reliable answers.
7 min read
