Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Creative
When to Kill an Ad Creative: Stages Beat Rules of Thumb
"Give it 1,000 impressions" is not a decision rule - it is a delay. A creative is always in one of five states, and only two of them call for action. Here is how to classify a creative before deciding its fate.
6 min read - Creative
Ad Creative Testing and Statistical Significance: When You Actually Have Enough Data to Decide
Most creative tests get called before they have enough traffic to mean anything. Here is what statistical significance actually requires, why low-traffic accounts should stop waiting for it, and what to track instead.
7 min read
