Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- FinTech
Meta CAPI + GA4 Consent Mode for EU FinTech: The Compliant Measurement Stack
EU FinTech marketing teams need to measure paid acquisition accurately while complying with GDPR, avoiding third-party pixel risks, and handling the iOS consent gap. The correct stack is Meta Conversions API (server-side) + GA4 Consent Mode v2 + a compliant CMP. Here is how to set it up.
8 min read - FinTech
CAC Benchmarks for EU Neobanks: What Drives Account-Open Cost
Customer acquisition cost for EU neobanks ranges from €40-150 for basic current accounts to €200-400 for investment products - driven by KYC friction, regulatory geography, and product complexity. Understanding the four cost drivers is more useful than the benchmark numbers alone.
6 min read - FinTech
GDPR-Compliant Marketing Attribution for EU FinTech: A Practical Guide
Most marketing attribution systems weren't built for EU FinTech compliance requirements. Third-party pixels, cross-site tracking, and consent-dependent conversion data all conflict with GDPR, DORA, and PSD2 constraints. Here is how EU FinTech marketing teams measure acquisition accurately without violating data protection rules.
8 min read
