Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Performance
Google Product Packs: How to Win E-Commerce Traffic in 2026
Google Product Packs have become the primary e-commerce traffic channel for merchants who appear in them -- and a dead zone for those who don't. Analysis of 63,000+ merchants shows specific visibility gaps between winners and losers. The differences are not in bidding. They are in feed quality, structured data, and pricing competitiveness.
10 min read - Performance
Page Speed and Conversion Rate: The 3.5% Drop per 100ms Loading Delay
Shopify's analysis of its merchant base found that every 100ms of added page load time causes a 3.5% drop in purchase conversion rate. This benchmark has direct implications for ROAS: if your landing page is slow, your ad spend is partially wasted regardless of targeting quality. Here is how to quantify the cost and where to find the actual bottleneck.
9 min read - Performance
LinkedIn Ads Benchmarks 2026: CPCs, CTRs, and the Measurement Gap
LinkedIn Ads CPC averages $6-$12 in 2026. But a Forrester study cited in LinkedIn's own B2B measurement guide shows 64% of marketing leaders distrust their own measurement data. The benchmarks are only half the story -- here is how to close the gap.
7 min read - Performance
CPC Benchmarks by Channel in 2026: What Your Numbers Should Look Like
CPC benchmarks for 2026: Google Search averages $1-$10 depending on competition, Meta $0.50-$5, LinkedIn $6-$12, TikTok $0.20-$2. But a 54,000-profile demographic analysis shows that audience composition drives 3-5x variance within any single channel.
7 min read - Performance
TikTok Attribution in 2026: How to Stop Losing Cross-Channel Credit
TikTok Attribution Portfolio launched May 2026 with native GA4 integration and assisted conversion tracking. Last-click attribution undercounts TikTok by 30-50% because the platform drives discovery that converts on other channels.
7 min read
