Pinterest Ads Analytics: Metrics, Benchmarks and Daily Briefing Setup

Pinterest Ads Analytics: Metrics, Benchmarks and Daily Briefing Setup

Pinterest Ads analytics gives you impressions, outbound clicks, click-through rate, saves, cost per click, CPM, and conversion data - plus Shopping Ads ROAS when your product catalogue is connected. When synced to Prooflytics, Pinterest performance appears in your daily marketing brief alongside Meta, Google, and TikTok, so you can compare cost-per-acquisition and ROAS across channels in one view.

Pinterest is the highest purchase-intent visual platform in paid social. The average CPC is $0.83 - significantly cheaper than Meta ($1.06-$1.72) - and shopping campaigns average a 2.3x ROAS on direct attribution. The platform's user behaviour is different from other paid social channels: 85% of weekly Pinners have made a purchase based on content they found on Pinterest, and users frequently save ads as inspiration before converting days or weeks later. That delayed-conversion pattern means last-click attribution consistently undercounts Pinterest's actual contribution.

Outbound clicks: the number of times users clicked through from your Pinterest ad to your website. This is the primary engagement signal for direct-response campaigns - distinct from "saves" (which indicate intent without immediate click-through).

Saves: users who saved your promoted pin to a board. Saves are unique to Pinterest and indicate high purchase intent - pinners who save an ad typically have a 30% higher conversion rate within 30 days compared to users who clicked and did not save.

Shopping Ads: a Pinterest ad format that pulls product data directly from your catalogue and shows shoppable pins with pricing. Shopping Ads have the highest direct-response ROAS of any Pinterest campaign type.

Key takeaways

Pinterest average CPC is 83 cents, cheaper than Meta's $1.06 to $1.72 range

Shopping campaigns average 2.3x ROAS on direct attribution, but last-click models systematically undercount Pinterest's contribution due to a 2-3 week average purchase decision window. The direct attribution number understates the platform's actual contribution.

Eighty-five percent of weekly Pinners have made a purchase based on content found on Pinterest

The platform's user behaviour skews toward planning and consideration phases, not impulse buying. This intent pattern means Pinterest needs longer attribution windows to capture its contribution, not tighter ones.

Pinners who save an ad convert 30 percent more often within 30 days than those who only click

Saves are the platform's strongest purchase-intent signal and are unique to Pinterest's product mechanics. Optimising for save rate as a secondary signal is more predictive of downstream conversion than click volume alone.

Pinterest's default 30-day click plus 1-day engagement window significantly inflates ROAS versus Meta's 7-day default

Direct comparison without normalisation overstates Pinterest's efficiency relative to Meta. Budget allocation decisions that compare platform-default ROAS numbers across the two channels are systematically biased.

Pinterest performs strongest in home decor, fashion, food, beauty, and wedding categories

B2B and SaaS advertisers consistently see CPL 3-5x higher than equivalent Meta campaigns on the same audience size. Category mismatch is the most common cause of poor Pinterest performance.

What data Prooflytics pulls from Pinterest Ads

The Pinterest Ads integration syncs performance data across five categories:

Delivery metrics

• Impressions - total ad views
• Reach - unique users who saw your ad
• Frequency - average exposures per user
• Video views (for video pins): 2-second views, 50% completion, 100% completion

Engagement metrics

• Saves - users who saved your promoted pin to a board
• Outbound Clicks - clicks through to your website
• Click-Through Rate (CTR) - outbound clicks divided by impressions; industry benchmark 0.5-1.5%
• Pin Clicks - total clicks on your pin (including close-ups, before navigating to site)

Cost metrics

• Total Spend
• CPM (cost per thousand impressions) - industry average $9.20
• CPC (cost per click) - industry average $0.83, range $0.50-$1.50
• Cost Per Acquisition (CPA)

Conversion metrics (via Pinterest tag or API)

• Add to Cart events
• Checkout / Purchase events
• Purchase Value and ROAS
• Lead form submissions (for lead generation campaigns)

Campaign breakdown

• Performance by campaign objective: Awareness, Consideration, Conversions, Shopping
• Ad group and promoted pin level breakdown
• Shopping catalogue performance (product-level ROAS where available)

Once synced, Prooflytics maps Pinterest data alongside your Meta Ads, Google Ads, and TikTok Ads metrics. Your daily brief shows blended and channel-level CPA so you can see whether Pinterest is delivering installs, leads, or purchases at a lower cost than your other paid channels - and adjust budget accordingly.

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What you can do once Pinterest Ads is connected

Compare Pinterest CPA against your Meta and Google spend. Pinterest's average CPC is 50-60% cheaper than Meta's. But CPC alone does not determine acquisition efficiency - conversion rate matters too. Prooflytics puts Pinterest CPA next to Meta CPA and Google CPA in the same daily view, so you can compare on a cost-per-outcome basis rather than a cost-per-click basis.

Track saves as a delayed-conversion signal. Pinners who save a promoted pin convert at significantly higher rates within 30 days than users who simply clicked through. Most marketers ignore saves because they do not convert in the standard attribution window. Prooflytics tracks saves alongside click-through conversions so you can see the full behavioural signal, not just the last-click view.

Detect Shopping Ads catalogue issues before they kill ROAS. Pinterest Shopping Ads pull product data from your catalogue feed. When a product's price changes but the feed does not update, or when inventory goes out of stock, Shopping Ads continue to run against outdated data - showing incorrect prices or promoting unavailable products. Prooflytics flags Shopping campaign spend where conversion rate has dropped more than 20% without a corresponding drop in impressions - a pattern that often indicates catalogue feed data issues.

Monitor CPM trends for audience saturation signals. When Pinterest CPM rises while CTR holds steady or falls, it typically means the platform is competing harder for your target audience - either because more advertisers are targeting the same audience, or because your audience pool has shrunk. Prooflytics surfaces CPM week-over-week trends alongside CTR so you can separate a reach problem from a creative problem.

For ecommerce teams tracking Pinterest alongside Shopify or WooCommerce revenue, the marketing analytics for ecommerce guide covers how to connect all revenue channels into a single daily view.

Pinterest Ads benchmark data - how to evaluate your account

The ICP problem for DTC and ecommerce performance teams: Pinterest is often treated as a secondary channel with secondary attention, which means its inefficiencies go unnoticed for weeks while budget runs on underperforming campaigns.

Verified 2026 benchmark data for Pinterest Ads across ecommerce and DTC brand accounts:

Core metrics

• Average CTR: 0.5-1.5% (standard pins); 0.3-0.5% for video pins on awareness objectives
• Average CPC: $0.83 (range: $0.50-$1.50 depending on vertical and competition)
• Average CPM: $9.20
• Promoted Pin conversion rate: 2-4% (luxury and home goods: 5-8%)

By campaign objective

• Shopping Ads ROAS: 2.3x direct attribution average
• Consideration campaigns ROAS: 1.7x
• Awareness campaigns: evaluated on reach and CPM, not ROAS

Context that matters: Pinterest attribution is long-window. A user who saves your pin on Monday may not purchase until Friday. Last-click attribution - which most reporting defaults to - credits the last-touch channel (often Google or Meta retargeting) and ignores the Pinterest pin that triggered the save-and-consider sequence. This is why Pinterest ROAS in platform (which uses a 30-day click, 1-day engagement window) often looks stronger than the same numbers in GA4 or your CRM.

Prooflytics surfaces Pinterest attribution data from the platform's own reporting (which includes the full 30-day window) alongside your GA4 and CRM attribution, so you can see both the platform-reported ROAS and the last-click-reported contribution - and make an informed decision about how to weight them. For teams already dealing with multi-touch attribution gaps, see the post-purchase survey attribution guide for a complementary measurement approach that captures Pinterest's delayed influence.

How to connect Pinterest Ads to Prooflytics

Step 1. Go to Settings to Data Sources in your Prooflytics dashboard and open the integrations panel.

Step 2. Find Pinterest Ads in the Paid Social section and click Connect.

Step 3. Authenticate with your Pinterest Business account credentials. You need Analyst access at minimum on the ad account - this grants read-only access to all campaign and performance data.

Step 4. Select the ad account(s) to sync. If you manage multiple Pinterest Business accounts, select each one individually.

Step 5. Data appears in your next morning briefing. Historical backfill covers the past 30 days.

Most common failure mode: if you see "No ad accounts found" after authenticating, your Pinterest login is connected to a personal account, not a Pinterest Business account. Go to business.pinterest.com, confirm you are logged into the correct Business account, and reconnect.

Shopping Ads note: if you run Pinterest Shopping campaigns, connect your product catalogue in Pinterest Ads Manager to Catalogues before connecting to Prooflytics. The integration syncs catalogue performance data only when a catalogue is active and linked to your campaigns.

Bottom line

• Pinterest CPC averages $0.83 - 50% cheaper than Meta - but compare channel efficiency on CPA, not CPC alone
• Saves are a delayed-conversion signal unique to Pinterest; accounts that ignore saves miss part of the purchase intent picture
• Shopping Ads average 2.3x ROAS on direct attribution; this understates the full contribution due to Pinterest's 30-day attribution window
• Pinterest attribution defaults to 30-day click, 1-day engagement - compare against your other channels' windows before concluding Pinterest over- or underperforms
• Connect at Settings to Data Sources to Pinterest Ads; 30-day backfill included

You can read independent reviews of Prooflytics on G2 and compare it to alternatives in the marketing analytics category.