From ad click to closed revenue — no black boxes.
Most marketing analytics stops at the lead. Prooflytics connects your ad platforms, website pixel, CRM, and payment data into one chain — so you see which campaigns generate customers, CAC on actual revenue, and LTV by acquisition channel.
How the attribution chain works
Ad click
Click ID (gclid, fbclid) captured at the moment of click. UTM parameters recorded against your canonical taxonomy.
Website visit
First-party pixel identifies the visitor, stitches the click ID to the session, and records the UTM source chain.
Lead or signup
When a visitor converts, Prooflytics links their email to the pixel session and the original ad click — cross-source, no cookie dependency.
Pipeline & close
CRM contacts carry first-touch channel attribution. Deals are bucketed by the channel that generated the original lead.
Revenue
Payment events join to the same contact record. You see spend, CAC, LTV, and ROAS calculated on actual revenue — not proxy conversions.
What you can measure once the chain is complete
True customer acquisition cost
CAC calculated on revenue-generating customers, not form fills. Broken down by channel, campaign, and creative.
Revenue by acquisition channel
Which channel brought the leads that actually closed. Meta may generate more leads, but Google may generate more revenue.
LTV by first-touch source
Do customers from paid social churn faster than those from organic? First-touch channel on every contact makes this comparison possible.
Pipeline velocity by channel
How long does it take a lead from Meta to close vs a lead from LinkedIn? Pipeline stage snapshots by first-touch source answer this.
Cross-channel ROAS on real revenue
Not proxy conversion events. Actual Stripe charges and Shopify orders, attributed back to the ad spend that generated the customer.
Attribution audit trail
Every attribution join is logged and traceable. When a contact's source changes or a deal is re-attributed, you can see why.
Frequently asked questions
What is end-to-end marketing analytics?
End-to-end marketing analytics connects every stage of the customer journey — from the first ad impression to closed revenue — into a single, consistent attribution model. Most marketing analytics tools only cover the top of the funnel (ad clicks, sessions, leads). End-to-end analytics continues through pipeline, close, and revenue, so you know which campaigns generate customers, not just clicks.
How does Prooflytics connect ad clicks to revenue?
The Pixel captures the ad click ID (gclid, fbclid) and UTM parameters at the session level. When a visitor converts (form fill, signup, purchase), the Pixel's identify() call links their email to the session. That email joins to the CRM contact, which carries first-touch channel data. CRM deals and payment records inherit the attribution from the contact. The chain: ad click → pixel session → email → CRM contact → deal → payment.
Does this require cookies?
No. Prooflytics offers a cookieless first-party tracking mode that derives a daily-rotating visitor ID from a server-side hash of the request context. UTM parameters and click IDs are captured in the URL and do not depend on cookies. The email-based join also works without cookies — it uses a canonical email hash that matches across sources.
Which CRM and payment systems are supported?
For CRM: HubSpot, Salesforce, Pipedrive, and 40+ other providers. For payments: Stripe, Shopify, and Paddle. All connectors join on the same contact-email key, so attribution is consistent regardless of which combination of tools your stack uses.
What is first-touch attribution in Prooflytics?
First-touch attribution credits the channel that first brought a contact to your brand. Prooflytics materialises this as first_touch_channel, first_touch_source, first_touch_medium, first_touch_campaign, and first_touch_content columns on every CRM contact record — derived from the pixel session that introduced them. This is what powers the attribution in your daily briefings, channel breakdowns, and financial reports.
See which campaigns generate revenue, not just leads
Connect your pixel, CRM, and payment data today. 14-day free trial, no credit card required.
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