Your monthly strategic review, written before the 1st.
On the 1st of every month at 09:00 UTC, Prooflytics analyses the full prior month across all connected channels and writes a six-section strategic report. Executive summary ready to forward. Financial overview ready for leadership. Next-month plan ready to action.
Six sections, written automatically every month
Executive summary
A concise verdict on the month: did you hit targets, what were the defining moments, and what is the single most important thing leadership needs to know. Written to be forwarded.
What worked
Campaigns, creatives, channels, and tests that delivered above-target results. Each finding includes the metric, the delta, and the interpretation — what made it work and whether it is repeatable.
What needs attention
Persistent underperformers, budget waste, audience saturation, and unresolved anomalies that the weekly briefings flagged but weren't fully addressed. The month-level view surfaces patterns that week-level analysis misses.
Channel breakdown
Full month performance per channel — Meta, Google Ads, GA4, and any connected source. ROAS, CPA, spend share, impression volume, and channel-level efficiency trends compared to the prior month.
Financial overview
Total marketing spend vs budget, revenue attributed to marketing activity, blended customer acquisition cost, and LTV-to-CAC ratio where data is available from connected CRM and payment sources.
Next month plan
Concrete strategic directives for the month ahead: channels to scale or pull back, tests to run, budgets to shift, and confirmed learnings from HADI sprints to carry forward.
Weekly brief vs monthly strategic report
| Weekly report | Monthly report | |
|---|---|---|
| Cadence | Every Monday · 09:00 UTC | ✓1st of month · 09:00 UTC |
| Audience | Performance team | ✓CMO + leadership / board |
| Time horizon | 7-day view | ✓30-day strategic view |
| Depth | Tactical — what to do this week | ✓Strategic — what to change this month |
| Financial data | Spend and ROAS | ✓CAC, LTV-to-CAC, revenue attribution |
| Output | Action queue for the week | ✓Strategic directives for the month |
Frequently asked questions
When is the monthly strategic report delivered?
Prooflytics generates the monthly strategic report automatically on the 1st of every month at 09:00 UTC. It covers the full prior calendar month. The report is available in-app immediately and can be downloaded as a PDF or delivered by email.
How does the monthly report differ from the weekly report?
The weekly report is tactical — what happened this week, what to do Monday. The monthly strategic report is a higher-level review of the full month: trends that only appear at 30-day scale, financial efficiency ratios, executive-ready summaries, and a strategic plan for the month ahead. Both are generated automatically; they serve different audiences and cadences.
What data feeds the monthly report?
The monthly report draws from all connected channels (Meta Ads, Google Ads, GA4) plus connected CRM and payment sources (HubSpot, Stripe, Shopify, and 400+ others). Where revenue and LTV data is available, it feeds the financial section. The AI uses your custom performance rules and targets to contextualise every number.
Can I use the monthly report for board or leadership presentations?
Yes. The monthly report is designed to be shareable. The executive summary section is written to be forwarded to leadership without modification. The PDF export is formatted for presentation — clear structure, no tool watermarks. Scale tier subscribers can customise the PDF with their own logo.
Is the monthly report available on all plans?
The monthly strategic report is a Scale tier feature. Starter and Growth subscribers have access to the daily briefing and the weekly performance report. The monthly report adds strategic depth appropriate for larger teams and enterprise accounts that need board-level visibility.
Walk into every board meeting with the report already written
The monthly strategic report is included in the Scale tier. Start with a 14-day free trial — no credit card required.
Independent reviews on G2.