Your marketing performance brief, written before you log on.
Every morning, Prooflytics reads your ad platforms, analytics, and pipeline data and writes you a clear brief: what changed overnight, why it matters, and what to do about it. No dashboards to open, no reports to build.
What's inside every daily brief
Performance pulse
Spend, ROAS, CPA, and impressions across every connected channel — compared to the prior 7-day average. Flagged green if on track, amber if drifting, red if it needs your attention today.
Anomaly alerts
Any metric that moved more than expected overnight is surfaced with a plain-language explanation. "Meta CPA climbed 34% — creative set FB-CR-07 accounts for 68% of spend and is in Fatiguing stage."
Creative lifecycle
Every active ad is classified as Scaling, Mature, Fatiguing, or Dead. The brief tells you which creatives are burning budget and which ones to scale — so you don't need to log into Ads Manager to find out.
Ranked action queue
AI-generated recommendations ordered by expected impact. Each one includes the fact, interpretation, proposed action, and consequence of inaction. Your team approves or dismisses — one click per action.
How Prooflytics daily marketing briefing works
Connect your channels
OAuth to Meta Ads, Google Ads, GA4, and 400+ other sources. Takes under 5 minutes. No engineering required.
Set your performance rules
Tell Prooflytics your ROAS targets, budget thresholds, and focus campaigns. The AI uses these to calibrate every recommendation to your actual goals.
Wake up to your brief
At 04:00 UTC, the AI reads 30 days of data, identifies meaningful changes, classifies creative health, and writes your briefing. Delivered to your inbox and in-app before your team starts.
Act on ranked recommendations
Each recommendation shows the fact, interpretation, and action. Pause a campaign, adjust a bid, or flag for review — one click. Every action is logged with the AI rationale behind it.
Built for teams that can't afford to miss a morning
Walk into every standup already knowing what moved and why. No dashboard check, no analyst dependency. The brief is in your inbox at 7am.
Every campaign anomaly surfaces before your team opens Ads Manager. Action recommendations arrive pre-ranked by expected impact — review, approve, done.
One brief per client account, every morning. Anomalies flagged before the client calls. Walk into client reviews with explanations ready, not numbers.
Frequently asked questions
What is a daily marketing briefing?
A daily marketing briefing is an automated summary of your marketing performance delivered each morning. It covers the most important changes across your ad platforms, analytics, and pipeline — including anomaly alerts, channel performance vs. targets, and ranked actions for the day. Prooflytics generates this automatically from your connected data sources.
How does Prooflytics generate the daily briefing?
Each morning at 04:00 UTC, Prooflytics pulls fresh data from every connected source — Meta Ads, Google Ads, GA4, and more. Claude AI reads the full 30-day performance snapshot, identifies statistically meaningful changes, classifies creative lifecycle stages, and writes the briefing. It lands in your inbox and in-app before your team logs on.
Which metrics are included in the briefing?
The briefing covers spend, ROAS, CPA, impressions, clicks, CTR, and conversion rate — broken down by channel and campaign. It highlights the biggest movers, not every number. You can expand any alert to see the underlying data and the AI interpretation.
Can I customise what the briefing focuses on?
Yes. You can set custom performance thresholds, flag specific campaigns for priority monitoring, and add context rules (for example: "our ROAS target this quarter is 3.5"). The AI incorporates these rules into every briefing, so recommendations are calibrated to your actual goals.
Is the daily briefing available by email?
Yes. The briefing is delivered to the in-app feed and optionally to email. Growth and Scale tier subscribers can configure which team members receive the email and set the delivery time to match their timezone.
How is this different from a standard marketing report?
A standard marketing report shows you numbers. A daily marketing briefing from Prooflytics explains the numbers: what changed, why it likely changed, and what your team should do today. The action queue turns the briefing into a decision tool, not just a reading exercise.
Get your first daily brief tomorrow morning
Connect your ad accounts today and your first AI briefing arrives at 04:00 UTC. 14-day free trial. No credit card required.
You can also read independent reviews of Prooflytics on G2 and compare us to alternatives in the marketing intelligence category.