Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Agency
ROAS Floor Rules by Vertical: A Framework for Performance Agencies
A single ROAS target does not work across clients. An eCommerce brand with 65% gross margin needs a different floor than a lead-gen client with a 90-day sales cycle. This framework gives agencies a method to set defensible ROAS floors by vertical - and an action protocol for when campaigns hit them.
7 min read - Agency
How to Build a White-Label Weekly Marketing Report for Performance Agency Clients
A white-label weekly marketing report is the highest-leverage client retention tool a performance agency has. Clients who receive a well-structured brief every Monday stay longer, escalate less, and expand accounts more readily. Here is how to build the delivery system - and what to include for each client type.
7 min read - Agency
How to Explain a ROAS Drop to a Client Before They Call You
The worst agency conversation is the one you didn't start. A client who calls asking why their ROAS dropped 40% already assumes the worst. Here is how to get ahead of it - with the right data, the right framing, and a ranked action plan.
7 min read
