Every marketing test, structured and remembered.
Random A/B tests produce random learnings. The HADI Board gives every experiment a clear hypothesis, a defined metric, and a recorded outcome — and feeds confirmed learnings into your AI agent automatically.
The four stages
Hypotheses queued for the next sprint. Each card captures the full H-A-D-I structure before the test starts.
Active tests with a live campaign or creative change. Cards show which metric is being measured and the expected outcome.
Test has enough data to evaluate. The team reviews the result and marks it Confirmed, Inconclusive, or Failed.
Completed tests with a recorded outcome. Confirmed findings feed the AI agent's memory. Failed tests prevent re-running the same dead end.
What the board gives you
Structured hypothesis format
Every card follows the same pattern: "If we [action], then [metric] will [direction] by [amount]." Forces clear thinking before testing — not after.
Sprint container
Organise experiments into sprints with a defined goal, start date, and end date. See exactly how many tests are running simultaneously and which are behind schedule.
AI generation from competitor signals
When a competitor scales a new format or message, Prooflytics can suggest a HADI hypothesis card directly. One click to add it to your backlog.
Outcome memory
Confirmed and failed outcomes are archived into your Marketing AI Agent's knowledge base automatically. The agent references past test results in every future briefing and recommendation.
Channel tagging
Tag every hypothesis by channel (Meta, Google, email, organic) and measure what your experiment velocity looks like per channel over time.
Claude AI generation
Generate 5 hypothesis cards in seconds using Claude. Feed it your current metrics, your goals, and your competitor snapshot — it produces prioritised, testable hypotheses in HADI format.
Frequently asked questions
What is the HADI framework?
HADI stands for Hypothesis — Action — Data — Insight. It is a structured approach to marketing experiments that forces you to define the expected outcome before running a test, measure the right metric during, and record the insight after — so the learning is permanent, not buried in a Slack thread.
How is this different from a regular Kanban board?
A regular Kanban board tracks tasks. The HADI Board tracks knowledge. Every card is a testable prediction, not a to-do item. The Done column accumulates a permanent record of what works and what does not for your specific account — and feeds that record into your AI agent automatically.
How does the HADI Board connect to the Marketing AI Agent?
When a hypothesis card moves to Done with a Confirmed or Failed outcome, Prooflytics extracts a structured memory entry: what was tested, what was the result, and what rule should be applied going forward. This entry is injected into the AI agent context in every future briefing. "Increasing bid cap above €3.50 on Retargeting reduces conversion volume for this account — tested in Sprint #14" is the kind of fact your agent accumulates.
Can I import hypotheses from competitor intelligence?
Yes. When you review a competitor snapshot and see a creative format or message your competitor is scaling, you can send it to the HADI backlog as a hypothesis card with one click. The card is pre-populated with a suggested test structure based on the competitor finding.
What plans include the HADI Board?
The HADI Hypothesis Board is included on all paid plans — Starter ($79/mo) and above. AI generation of hypothesis cards is available on Growth ($199/mo) and above.
Every confirmed test makes your AI agent smarter
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