Prooflytics

MCP integration

Your marketing data, in Claude. In Cursor. In ChatGPT.

Plug Prooflytics into any MCP-enabled AI client through one URL + one token. Ask questions over your real briefings, recommendations, competitor signals, attribution — without copying data around.

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Included on Growth ($199/mo) and above. Multi-touch attribution tools require Scale ($449/mo).

Works with every MCP client

One server URL + one Authorization header. Any client that speaks Model Context Protocol can connect.

Claude.ai
Custom connectors
Cursor
.cursor/mcp.json
ChatGPT
Custom connectors
Windsurf
MCP servers config

Six tools your AI can call

Not raw connectors. Curated read-only tools that map to the surfaces marketers actually ask about.

get_latest_briefing

Most recent daily / weekly / monthly AI briefing.

list_open_recommendations

Pending Action Queue items with the 4-part fact / interpretation / action / consequence.

list_creatives_by_lifecycle

Ad creatives classified Scaling / Mature / Fatiguing / Dead.

list_competitor_lifecycle_changes

Recent competitor ad-library snapshots — themes, ads count, summary.

list_hypotheses

HADI hypotheses by status — backlog, in-sprint, validated, learned.

get_attributionScale plan

Multi-touch attribution credits per channel for any of the 5 models.

Questions you ask in Claude or Cursor

  • “What did I miss in the last week, and what should I do today?”
    → get_latest_briefing + list_open_recommendations
  • “Which Meta ads should I pause, and why?”
    → list_creatives_by_lifecycle + list_open_recommendations
  • “What are my competitors testing right now that I should consider?”
    → list_competitor_lifecycle_changes + list_hypotheses
  • “Show me channel contribution under linear vs position-based attribution.”
    → get_attribution (×2)
  • “What experiments are running, and which ones already produced learnings?”
    → list_hypotheses

How it works

  1. Generate a token in /settings/mcp inside Prooflytics. Plaintext shown once; copy it.
  2. Paste into your AI client — server URL https://prooflytics.io/api/mcp/<token-id> + Authorization: Bearer <full-token>.
  3. Restart your client. The Prooflytics tools appear in the available-tools list.
  4. Ask a question. Your client decides which tools to call; we return JSON; the LLM synthesises a natural-language answer.
  5. Revoke any time. Tokens are scoped to one workspace + one user; revocation kicks in on the next request.

Frequently asked

What is MCP?▾
Model Context Protocol — an open JSON-RPC standard from Anthropic that lets LLM clients connect to external servers and call functions. Prooflytics ships an MCP server so you can ask questions over your marketing data from any MCP-enabled AI client.
Which MCP clients are supported?▾
Claude.ai (custom connectors), ChatGPT (custom connectors), Cursor (mcp.json), Windsurf, and any client that implements the standard.
Which plan includes MCP?▾
Growth ($199/mo) and above. Multi-touch attribution tools self-gate to Scale ($449/mo). Other tools work from Growth.
What tools are exposed?▾
Six read-only tools today: get_latest_briefing, list_open_recommendations, list_creatives_by_lifecycle, list_competitor_lifecycle_changes, list_hypotheses, get_attribution. Write tools are on the roadmap.
How is data secured?▾
Each token is a 256-bit secret hashed with SHA-256 before storage; plaintext shown once and never logged. Tokens are scoped to a single workspace + user. Plan + scope checks run on every request.

Try it in your trial

Trial unlocks all features for 14 days, including MCP. Generate a token, paste it into your AI client, ask the first question — under 5 minutes.

Start free trial →See pricing