Prooflytics

MCP integration

Your marketing data, in Claude. In Cursor. In ChatGPT.

Add one URL to Claude or ChatGPT and sign in with your Prooflytics account. Ask questions over your real briefings, recommendations, channel metrics, competitor signals and attribution — without copying data around.

Book a demo →See pricing

Included on Growth ($199/mo) and above. Multi-touch attribution tools require Scale ($449/mo).

Works with every MCP client

Claude and ChatGPT sign in with your Prooflytics account. Clients that send an Authorization header use a personal token.

Claude
Sign in
ChatGPT
Developer mode · sign in
Cursor
Personal token
Windsurf
Personal token

Nine tools your AI can call

Not raw connectors. Curated read-only tools that map to the surfaces marketers actually ask about.

get_latest_briefing

Most recent daily / weekly / monthly AI briefing.

list_open_recommendations

Pending Action Queue items with the 4-part fact / interpretation / action / consequence.

list_creatives_by_lifecycle

Ad creatives classified Scaling / Mature / Fatiguing / Dead.

list_competitor_lifecycle_changes

Recent competitor ad-library snapshots — themes, ads count, summary.

list_hypotheses

HADI hypotheses by status — backlog, in-sprint, validated, learned.

get_attributionScale plan

Multi-touch attribution credits per channel for any of the 5 models.

query_channel_metrics

Spend, leads, pipeline, revenue and CPA / CPL by channel for any date range.

query_google_ads

Google Ads by campaign, ad group, keyword, search term or device for any date range.

get_google_ads_settings

Current budgets, bidding strategies and negative keywords per campaign.

Questions you ask in Claude or ChatGPT

  • “What did I miss in the last week, and what should I do today?”
    → get_latest_briefing + list_open_recommendations
  • “Which Meta ads should I pause, and why?”
    → list_creatives_by_lifecycle + list_open_recommendations
  • “What are my competitors testing right now that I should consider?”
    → list_competitor_lifecycle_changes + list_hypotheses
  • “Show me channel contribution under linear vs position-based attribution.”
    → get_attribution (×2)
  • “What experiments are running, and which ones already produced learnings?”
    → list_hypotheses

How it works

  1. Add the server URL https://prooflytics.io/api/mcp — in Claude under Customize → Connectors → Add custom connector, in ChatGPT as an app in Developer mode with OAuth.
  2. Sign in with Prooflytics. Check the workspace and allow read-only access.
  3. Ask a question. Your assistant decides which tools to call; Prooflytics returns data from your workspace; the assistant writes the answer.
  4. Disconnect any time on the MCP page under Integrations → Destinations. It stops working on the next request.
  5. Cursor or a script? Generate a personal token on the same page and send it as Authorization: Bearer <token>.

Frequently asked

What is MCP?▾
Model Context Protocol — an open JSON-RPC standard from Anthropic that lets LLM clients connect to external servers and call functions. Prooflytics ships an MCP server so you can ask questions over your marketing data from any MCP-enabled AI client.
Which MCP clients are supported?▾
Claude and ChatGPT connect by signing in: add https://prooflytics.io/api/mcp as a custom connector, sign in with your Prooflytics account and allow read-only access to your workspace. Cursor, Windsurf and other clients that send an Authorization header can use a personal token generated in Prooflytics.
Which plan includes MCP?▾
Growth ($199/mo) and above. Multi-touch attribution tools self-gate to Scale ($449/mo). Other tools work from Growth.
What tools are exposed?▾
Nine read-only tools: get_latest_briefing, list_open_recommendations, list_creatives_by_lifecycle, list_competitor_lifecycle_changes, list_hypotheses, get_attribution, query_channel_metrics, query_google_ads and get_google_ads_settings. Each accepts JSON arguments per the MCP tool spec. Write tools (apply recommendations) are on the roadmap.
How is data secured?▾
Claude and ChatGPT connect through OAuth 2.1 with PKCE: you approve read-only access to one workspace, access tokens expire after 8 hours, and you can disconnect the app at any time. Personal tokens are hashed before storage and the plaintext is shown once. Plan and scope checks run on every request, so a downgrade or a disconnect takes effect immediately.

Try it in your trial

Trial unlocks all features for 14 days, including MCP. Add the URL to Claude or ChatGPT, sign in and ask the first question.

Book a demo →See pricing