Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Benchmarks
15 Marketing KPIs Every Performance Team Should Track in 2026
The 15 key marketing metrics split into four groups: non-financial leading indicators, financial returns, customer lifetime value, and digital performance diagnostics. For performance marketers, five are daily monitoring priorities: churn rate, CLTV, TCR, ROAS, and bounce rate.
10 min read - Benchmarks
SaaS Churn Rate Benchmarks 2026: What Is Normal by Stage and Segment
Average SaaS monthly churn ranges from 0.5% (enterprise, multi-year contracts) to 5-7% (SMB, month-to-month). The right benchmark depends on your ACV band, market segment, and contract length. This guide breaks down what normal looks like - and what the diagnostic signals look like when churn is above it.
8 min read
