Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
FullStory Marketing Analytics: Session Replay and Digital Experience Data in Your Briefing
Connect FullStory to Prooflytics and see rage click rates, funnel drop-off, and session engagement depth by acquisition channel - using 100% session capture rather than sampled recordings, so frustration signals from every visitor in your paid campaigns are visible.
9 min read - Platform
Gong Marketing Analytics: Revenue Intelligence and Campaign Attribution in Your Briefing
Connect Gong to Prooflytics and see call engagement rates, deal risk signals, and competitor mention frequency broken down by acquisition channel - so you know not just which campaigns generate meetings, but which generate meetings that actually advance through the sales funnel.
9 min read - Platform
CallRail Marketing Analytics: Call Tracking and Attribution in Your Daily Briefing
Connect CallRail to Prooflytics and see inbound call volume, keyword-level attribution, and missed call rates by acquisition channel - so campaigns that drive phone leads get full credit alongside form-fill conversions.
9 min read - Platform
Hotjar Marketing Analytics: Session Replay, Heatmaps, and Landing Page Data in Your Briefing
Connect Hotjar to Prooflytics and see heatmap engagement, session drop-off rates, and survey responses by acquisition channel - so you can see not just where paid traffic lands but what those visitors actually do on the page.
8 min read - Platform
Salesloft Marketing Analytics: Revenue Orchestration, Conversation Intelligence, and Pipeline Data
Connect Salesloft to Prooflytics and see cadence performance, conversation intelligence signals, and pipeline influence data alongside your paid acquisition spend - closing the loop between marketing messaging and sales call outcomes.
7 min read - Platform
Outreach Marketing Analytics: Sales Sequence Activity, Reply Rates, and Pipeline Data
Connect Outreach to Prooflytics and see sequence reply rates, meetings booked, and pipeline created alongside your paid acquisition spend - so marketing can see which campaigns make outbound sequences more effective.
7 min read - Platform
Pendo Marketing Analytics: Feature Adoption, NPS, and Engagement Data in Your Briefing
Connect Pendo to Prooflytics and see feature adoption rates, Product Engagement Scores, and NPS sentiment alongside your paid acquisition spend - so you can optimize for users who stick, not just users who sign up.
8 min read - Platform
Heap Marketing Analytics: Product Usage, Activation, and Funnel Data in Your Daily Briefing
Connect Heap to Prooflytics and see activation rates, funnel conversion, and Time to Value by acquisition channel - so you can optimize paid spend for users who actually activate, not just users who sign up.
8 min read - Platform
Attio Marketing Analytics: CRM Pipeline, MQL Conversion, and Revenue Data in Your Briefing
Connect Attio to Prooflytics and see deal stage velocity, MQL-to-SQL conversion rates, and closed-won revenue by acquisition channel - in one daily briefing alongside your ad spend.
8 min read - Platform
Yotpo Marketing Analytics: Reviews, Loyalty, and SMS Data in Your Marketing Briefing
Connect Yotpo to Prooflytics and see how review velocity, loyalty redemption rates, and SMS-attributed revenue correlate with your paid acquisition cohorts - in one daily briefing.
7 min read - Platform
Recharge Marketing Analytics: Subscription Revenue, Churn, and LTV in Your Daily Briefing
Connect Recharge to Prooflytics and see subscription MRR, cohort churn, and customer LTV alongside your paid acquisition spend - no CSV exports or manual weekly reconciliation required.
7 min read - Platform
Gorgias Marketing Analytics: Support Data, Revenue per Ticket, and Setup Guide
Your Meta ROAS doesn't account for the support cost of the customers it acquires. Gorgias tracks revenue per ticket and resolution cost - and Prooflytics connects that data to your paid campaign performance in one daily briefing.
7 min read - Platform
Omnisend Marketing Analytics: Email Revenue, Flow Performance, and Setup Guide
Omnisend automation flows drive 16× more revenue per send than broadcast campaigns - but most DTC brands monitor campaigns, not flows. Here's what Prooflytics pulls from Omnisend and how to connect it in under five minutes.
7 min read - Paid Media
PPC After the Agentic Turn: A Q3 2026 Forecast for Marketers Who Still Have to Explain Why
What Google I/O and Google Marketing Live 2026 mean for paid search: surface fragmentation, CPC pressure, AI Max black boxes, agentic commerce - and the one capability automation will not give back.
19 min read - Analytics
Mobile App Marketing Analytics: Meta, Google UAC, and Apple Search Ads
Mobile app growth teams run Meta, Google UAC, and Apple Search Ads simultaneously - each platform attributes installs using different rules, and your MMP records outcomes but cannot explain them. A practical guide to building the intelligence layer above your MMP.
12 min read - Strategy
Marketing Measurement Framework for CMOs: Making Your Numbers Board-Defensible
73% of companies fund campaigns without a scorecard tying spend to business goals - making most marketing budgets structurally indefensible. Here is the four-layer framework CMOs use to make measurement board-ready.
10 min read - Analytics
Prooflytics vs DashThis: Marketing Intelligence vs Client Reporting Dashboards
DashThis builds polished client reports for agencies. Prooflytics delivers daily AI intelligence for in-house marketing operators. Here's when each makes sense - and why most in-house teams are using the wrong category of tool.
8 min read - Analytics
HockeyStack Alternatives for B2B Marketing: Intelligence vs. Revenue Attribution
HockeyStack costs ~$28K/year and requires a RevOps team to operate. The difference between B2B revenue attribution and marketing intelligence -- and which one your B2B SaaS team actually needs.
9 min read - Operations
Paid Media Reporting for In-House Teams: What Platform Dashboards Won't Tell You
Platform dashboards show clicks, CTR, and channel-level ROAS - but hide blended CAC, pipeline contribution, and business outcomes. Here is what your paid media report actually needs to contain.
8 min read - Platform
Constant Contact Marketing Analytics: Email Performance and Campaign Attribution in One Briefing
Constant Contact tracks opens, clicks, and bounces - but not what happened after the click. Learn which metrics Prooflytics pulls from Constant Contact and how to connect email performance to downstream revenue in your daily briefing.
8 min read
