Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
AI Marketing Analytics Explained: The Layer Above Dashboards
AI marketing analytics uses artificial intelligence to diagnose why your metrics changed - not just display what they are. Here is how it works and who needs it.
9 min read - Analytics
5 Best Supermetrics Alternatives for In-House Marketing Teams (2026)
Supermetrics moves data but does not explain it. Here are 5 alternatives that give in-house marketers answers, not just spreadsheets.
9 min read - Analytics
Best Adverity Alternatives for In-House Marketing Teams in 2026
Adverity is built for enterprise data teams with $30k+ budgets. These 7 alternatives give in-house marketers answers without a data engineer.
10 min read - Analytics
Looking for a Funnel.io Alternative? Here Is What Marketing Teams Choose Instead
Funnel.io moves data but does not explain it. Here are the alternatives in-house marketing teams actually switch to - with pricing, features, and a comparison table.
8 min read - Analytics
Power BI for Marketing Analytics: What It Can't Do and When to Move On
Power BI can build charts and refresh datasets. It cannot explain a CPL spike, flag which ad to pause, or tell you what changed across five channels simultaneously. Here's where in-house marketing teams hit the wall and what to do instead.
9 min read - Attribution
Marketing Mix Modeling: A Practical Guide for In-House Marketing Teams
Marketing mix modeling (MMM) estimates how much each channel contributed to your results using aggregate historical data - no tracking pixels required. A practical guide for in-house teams navigating post-iOS 14 measurement.
10 min read - Analytics
Best AgencyAnalytics Alternatives in 2026: Intelligence Platforms vs. Client Reporting Tools
Not all AgencyAnalytics alternatives solve the same problem. This guide splits the market into client reporting template tools and marketing intelligence platforms - and shows which agencies need which.
10 min read - Platform
YouTube Ads Marketing Analytics: Video Metrics, View-Through Attribution, and Daily Intelligence Setup
YouTube Ads data flows through Google Ads into your Prooflytics briefing automatically - covering view rate, CPV, engaged views, and view-through conversions alongside Meta and TikTok in one place.
10 min read - Analytics
5 Adverity Alternatives That Explain Your Data, Not Just Move It
Adverity is built for enterprise data teams with $30k+ budgets. Here are 5 alternatives for in-house marketers who need answers, not data pipelines.
10 min read - Strategy
Marketing AI Agent: How It Learns From Your Data (Not Everyone Else's)
Generic AI marketing tools answer from training data. A marketing AI agent answers from your data - your HADI outcomes, your competitor findings, your confirmed rules. Here is how the difference works in practice.
10 min read - Operations
Weekly Marketing Performance Report: Structure, Sections, and How to Automate It
A weekly marketing performance report gives agency clients the narrative behind the numbers - what changed, why, and what happens next. This guide covers the five sections every report needs, how to automate data collection, and how AI turns raw metrics into readable explanations.
12 min read - Analytics
End-to-End Marketing Analytics: Connecting Ad Spend to Revenue
End-to-end marketing analytics closes the loop between your paid channels and actual revenue events in your CRM or payment processor. This guide explains the full-funnel stack, why most B2B SaaS teams are still stuck at the reporting layer, and how to move to the intelligence layer where decisions happen.
10 min read - Strategy
How to Write a Monthly Strategic Marketing Report for Leadership
A monthly strategic marketing report is not a longer version of your weekly update - it's a different document for a different decision. This guide covers the structure, narrative sections, and AI-assisted workflow that turns a month of data into a forward-looking brief your leadership will actually read.
11 min read - Strategy
How to Track Competitor Ads Automatically: Meta, Google, and TikTok
Performance agencies that track competitor ads automatically spot new creative angles, scaling signals, and killed campaigns weeks before manual reviews catch them. Here is the full workflow - from Meta Ad Library to hypothesis generation.
10 min read - Analytics
MCP for Marketing Analytics: Connect Claude, ChatGPT, and Cursor to Your Campaign Data
Model Context Protocol (MCP) lets AI assistants like Claude, ChatGPT, and Cursor query your live marketing data - ad spend, ROAS, pipeline - without copy-pasting dashboards. This guide covers what MCP is, how the Prooflytics MCP server works, and how to set it up in under 10 minutes.
10 min read - Strategy
The HADI Hypothesis Board: A Framework for Structured Marketing Experiments
Random A/B tests produce one-off results that die with the campaign. The HADI framework - Hypothesis, Action, Data, Insight - turns every experiment into documented knowledge. A hypothesis board makes that knowledge visible, searchable, and reusable. Here is how it works.
12 min read - Attribution
UTM Governance for Marketing Teams: The Complete Naming Convention Guide
When multiple people create UTM links without a shared convention, your attribution data fragments silently - same campaign, five different spellings, zero reliable reporting. Here is how to build and enforce UTM governance that actually holds.
11 min read - Attribution
Multi-Touch Attribution: Models, Why Last-Click Fails, and How to Implement It
Last-click attribution misallocates budget by ignoring every touchpoint except the final one. This guide covers the four multi-touch attribution models - linear, time-decay, position-based, and data-driven - and how to implement them for B2B SaaS teams.
10 min read - Attribution
First-Party Data Attribution for EU Fintech: The Practical Setup Guide
EU fintech companies lose 30-60% of attribution signal when users decline cookie consent. This guide covers the exact first-party stack to fix it: server-side UTM capture, email-hash identity stitching, and cookieless pixel mode - without touching GDPR compliance.
13 min read - Analytics
Account Activation Rate: The Fintech Metric Beyond Cost Per Account Open
Cost per account open looks healthy until you discover half those accounts never make a first transaction. Account activation rate - the share of opened accounts that reach a defined activated state - is what separates channel quality from vanity acquisition numbers.
12 min read
