Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Omnisend Marketing Analytics: Email Revenue, Flow Performance, and Setup Guide
Omnisend automation flows drive 16× more revenue per send than broadcast campaigns - but most DTC brands monitor campaigns, not flows. Here's what Prooflytics pulls from Omnisend and how to connect it in under five minutes.
7 min read - Paid Media
PPC After the Agentic Turn: A Q3 2026 Forecast for Marketers Who Still Have to Explain Why
What Google I/O and Google Marketing Live 2026 mean for paid search: surface fragmentation, CPC pressure, AI Max black boxes, agentic commerce - and the one capability automation will not give back.
19 min read - Analytics
Mobile App Marketing Analytics: Meta, Google UAC, and Apple Search Ads
Mobile app growth teams run Meta, Google UAC, and Apple Search Ads simultaneously - each platform attributes installs using different rules, and your MMP records outcomes but cannot explain them. A practical guide to building the intelligence layer above your MMP.
12 min read - Strategy
Marketing Measurement Framework for CMOs: Making Your Numbers Board-Defensible
73% of companies fund campaigns without a scorecard tying spend to business goals - making most marketing budgets structurally indefensible. Here is the four-layer framework CMOs use to make measurement board-ready.
10 min read - Analytics
Prooflytics vs DashThis: Marketing Intelligence vs Client Reporting Dashboards
DashThis builds polished client reports for agencies. Prooflytics delivers daily AI intelligence for in-house marketing operators. Here's when each makes sense - and why most in-house teams are using the wrong category of tool.
8 min read - Analytics
HockeyStack Alternatives for B2B Marketing: Intelligence vs. Revenue Attribution
HockeyStack costs ~$28K/year and requires a RevOps team to operate. The difference between B2B revenue attribution and marketing intelligence -- and which one your B2B SaaS team actually needs.
9 min read - Operations
Paid Media Reporting for In-House Teams: What Platform Dashboards Won't Tell You
Platform dashboards show clicks, CTR, and channel-level ROAS - but hide blended CAC, pipeline contribution, and business outcomes. Here is what your paid media report actually needs to contain.
8 min read - Platform
Constant Contact Marketing Analytics: Email Performance and Campaign Attribution in One Briefing
Constant Contact tracks opens, clicks, and bounces - but not what happened after the click. Learn which metrics Prooflytics pulls from Constant Contact and how to connect email performance to downstream revenue in your daily briefing.
8 min read - Platform
Criteo Marketing Analytics: ROAS Tracking and Daily Intelligence Setup
Criteo's 30-day post-click attribution inflates retargeting ROAS by default. Learn which metrics to monitor daily, how to detect attribution inflation without a holdout test, and how to connect Criteo alongside Meta and Google Ads in one unified marketing brief.
9 min read - Analytics
Salesforce Marketing Cloud Intelligence (Datorama) Alternative for In-House Marketing Teams
Salesforce Marketing Cloud Intelligence (formerly Datorama) starts at $36,000/year and requires a data team to operate. Here is what in-house marketing teams choose instead - and why the intelligence gap matters more than the connector count.
8 min read - Platform
Google Ads Quality Score Explained: How It Affects Your CPC and Ad Position
Google Ads Quality Score (1-10) determines your effective CPC - a score of 7 vs 4 can cut your CPC by 30-50% at the same position. Three components, how to diagnose each, and what Quality Score does not do.
10 min read - Analytics
LTV:CAC Ratio: A Framework for Scaling Paid Acquisition
LTV:CAC 3:1 is healthy for SaaS, 2.5:1 for DTC subscriptions. Below 2:1 means acquisition economics are broken; above 5:1 suggests underinvestment. How to calculate LTV by channel and why channel source affects customer lifetime value.
9 min read - Analytics
Cross-Channel Ad Frequency: The Problem No Single Platform Reports
Meta reports frequency 2.0. TikTok reports 1.5. LinkedIn reports 1.0. Each platform only sees its own impressions. The same user may have seen your brand 5+ times this week - and no dashboard shows it. Why this is the real driver of multi-platform ROAS decline.
9 min read - Analytics
CPM Benchmarks by Platform 2026: What You Should Pay for 1,000 Impressions
CPM benchmarks 2026: Meta $6-15, TikTok $10-20, LinkedIn $30-60, YouTube in-stream $5-15, Google Display $0.50-2.00. Seasonal patterns, placement breakdowns, and what rising CPM actually means for your campaigns.
8 min read - Attribution
Marketing Attribution Windows Explained: Why Cross-Channel ROAS Comparison Is Misleading
Google Ads uses 30-day click, Meta uses 7-day + 1-day view, Snapchat uses 28-day view-through - different windows make cross-channel ROAS comparison misleading. How to normalise attribution across platforms and what the gaps reveal.
9 min read - Analytics
ROAS Benchmarks by Industry and Channel 2026: What Good Actually Looks Like
ROAS benchmarks 2026: Google Shopping 4-8x, Meta 2-4x, TikTok 2-4x direct attribution. Why cross-channel ROAS comparison is misleading without normalising attribution windows. Break-even ROAS calculator by gross margin.
9 min read - Analytics
Video Advertising Analytics: Cross-Platform Benchmarks for TikTok, YouTube, Meta, and Snapchat
Video advertising benchmarks 2026: TikTok VCR avg 25-35%, YouTube TrueView 30-35%, Meta Reels 15-25%, Snapchat 20-30%. Hook rate, CPV, CTR comparison table and which metric to optimise by campaign goal.
9 min read - Analytics
Cost Per Lead Benchmarks by Industry and Channel 2026
CPL averages $198 across industries but varies 10x by category. B2B SaaS $55-150, financial services $160-300, education $30-100. LinkedIn vs Meta vs Google CPL comparison and how to track cost per qualified lead in Prooflytics.
8 min read - Operations
The Daily Marketing Briefing: What to Track and How to Structure It
A daily marketing briefing catches budget overages, creative fatigue, and ROAS drops within 24 hours - before weekly reports can flag them. Here is the five-layer structure, what belongs in each layer, and how long manual vs automated takes.
8 min read - Strategy
Marketing Budget Allocation: How Market Leaders Distribute Spend Differently
Market leaders invest 16% of marketing budget on infrastructure vs 10% for laggards - a 60% gap. Research-backed framework for allocating spend across sales stimulation, retention, branding, and marketing technology.
8 min read
