Know what your competitors are running before your Monday standup.
Prooflytics takes a weekly snapshot of your competitors' ad libraries, classifies every creative as active, cooling, or killed, and surfaces patterns worth testing in your own campaigns — automatically.
Creative lifecycle classification
Not all competitor ads are equal. Prooflytics classifies each creative by its activity trend — so you can see which competitor campaigns are scaling, which are winding down, and which were stopped entirely.
Running consistently. Budget being spent, creative served. Likely performing above the competitor's threshold.
Spend or frequency dropped. Creative may be fatiguing or the test is being wound down. Watch for a replacement creative.
No longer running. The creative or campaign was stopped. Possible negative signal — or seasonal pause.
What you can do with competitor intelligence
Spot formats before they peak
When a competitor begins scaling a new creative format — UGC, talking-head, static comparison — you see it in the following Monday snapshot. Test the format before it saturates.
Understand what stops working
Killed creatives are a signal. When a competitor's ad gets pulled after two weeks, it failed their test. Save your own test budget by noting what your competitors already proved wrong.
Convert findings to HADI hypotheses
Any competitor finding can be pushed to your HADI backlog in one click. The AI pre-writes the hypothesis. You decide whether to run the test.
Track message angle trends
See how your competitors' ad copy and creative angles evolve over time. Spot a category-wide shift in messaging — and decide whether to follow or differentiate.
Weekly email digest
A summary of competitor activity lands in your briefing every Monday alongside your own performance data. New creatives, status changes, and notable patterns — in one read.
AI agent learns from it
Competitor findings feed your tenant AI agent's memory. When it generates recommendations, it accounts for the competitive landscape — not just your own performance data.
What a competitor snapshot looks like
Frequently asked questions
What data does competitor intelligence use?
Prooflytics pulls competitor ad data from the Meta Ad Library (the official, publicly available transparency database) via the Meta Graph API. It covers active and recently inactive ads — creative assets, launch dates, and activity signals. For Google and TikTok, data is sourced from their respective ad transparency portals.
How often is competitor data refreshed?
Competitor snapshots are taken automatically every Monday at 06:00 UTC. Each competitor you track gets a fresh snapshot of their active ad library. If a competitor launches a new creative between Monday runs, it will appear in the following week's snapshot.
How does lifecycle classification work?
Prooflytics classifies each competitor creative as Active, Cooling, or Killed based on activity signals over time. An ad that was running last week and is still running this week is Active. An ad that dropped spend or frequency significantly is Cooling. An ad that stopped appearing is Killed. These classifications update with each weekly snapshot.
How does competitor intelligence connect to HADI?
When competitor intelligence identifies a pattern worth testing — a new format scaling, a message angle gaining traction, a creative approach previously unseen in your category — you can push it to the HADI backlog with one click. Prooflytics pre-formats it as a testable hypothesis. Your team prioritises and runs the test.
Which competitors can I track?
You can add any business page that runs ads on Meta to your competitor tracker. There is no fixed list — you define who you want to monitor. Most teams track 3-10 direct competitors and 2-3 adjacent brands in their category.
See what your competitors are testing this week
Add your competitors and get your first snapshot next Monday. 14-day free trial, no credit card required.
Independent reviews on G2.