A brief for the CMO. A panel for the specialist. Same data, same model, same source of truth.
Performance teams stop re-explaining the same numbers in different formats. Prooflytics gives each role the surface they need — and keeps everyone looking at the same conclusions.
Apr 27 — ROAS hits 4-week high.
Meta Advantage+ is the lift driver. Search brand bid is bleeding $480/day — approve pause to recover.
Three steps. Then it runs every morning.
Prooflytics replaces the daily ritual of pulling reports and writing decisions. Once configured, it does both — and shows its work.
Connect your channels
Native connectors for Google, Meta, TikTok, LinkedIn, Yandex, plus warehouses (BigQuery, Snowflake, Postgres). 4-minute setup, no SDK.
Configure goals & guardrails
Set target CPA, ROAS floors, attribution windows, and forbidden moves. Prooflytics learns your decision style from past changes.
Run the daily loop
Each morning: a brief explains what changed and why. Each recommendation is one click to apply — directly to ad accounts, with rollback.
One model, every channel, the same currency.
Stop reconciling Google's "conversions," Meta's "results" and your CRM's "revenue." Prooflytics blends them through a single attribution layer — incrementality-aware.
Ships with the playbook. Not the empty canvas.
Six built-in skills cover 80% of what a senior performance manager does daily. They run automatically; you can edit, override, or disable any of them.
Budget reallocation
Daily spend shifts within guardrails, ranked by expected ROAS lift.
Bid strategy review
Detects when a tCPA / tROAS strategy has plateaued and proposes alternatives.
Creative fatigue
Flags creatives losing CTR and recommends rotation thresholds.
Audience saturation
Detects diminishing returns on lookalike & interest sets.
Competitor watch
Tracks creative shifts in open libraries — Meta Ads Library, TikTok, Google Ads Transparency.
Anomaly diagnosis
When a metric jumps, explains why — and which lever moved it.
Run hypotheses with the same rigour as code reviews.
A dedicated space where growth bets are written, run, and judged. Confirmed or rejected — never lost in a deck.
Shifting 30% of Meta budget from Lookalike-1% to Advantage+ Shopping will lower blended CPA by ≥ 8% over two weeks without hurting LTV.
Four layers. The top one is what you see; the others do the work.
Prooflytics is built like a control plane — not a dashboard. Each layer is independently auditable, swappable, and observable.
Action layer
Recommendation layer
AI reasoning layer
Data layer
20+ native connectors. Read & write.
Not a passive dashboard — Prooflytics writes back to your ad platforms when you approve a recommendation.
Built for teams that already moved past dashboards.
“Replaced four manual reports and a two-hour standup. The brief is now where decisions get made.”
“The first tool that explains the "why" before I have to ask. Saves me one analyst hire.”
“One-click apply with rollback is the killer feature. We trust it because every change is auditable.”
The questions teams ask before they sign up.
If yours isn't here, email hello@prooflytics.io — we usually reply within a business day.
What does Prooflytics do?+
Prooflytics generates a daily AI brief explaining what changed in your performance marketing accounts (Google Ads, Meta, GA4, LinkedIn) and produces ranked recommendations you can apply with one click — pause campaigns, shift budgets, rotate creatives — with full rollback and audit log. The CMO sees a brief, the channel specialist sees a control panel, both work off the same data and the same model.
Who is Prooflytics for?+
In-house marketing teams in EU and US running 6 to 8-figure annual ad budgets across Google Ads, Meta, LinkedIn, TikTok, and a CRM. Heads of performance, growth leads, CMOs of mid-market companies. Teams that have outgrown a Looker dashboard but do not need a $5k/mo enterprise attribution platform.
How is Prooflytics different from Northbeam, Triple Whale, or Improvado?+
Those tools chart your data; Prooflytics writes the answer and pushes the change. Recommendations are explicit fact / interpretation / action / consequence — no black-box "AI says so". Every action requires per-recommendation approval (we never auto-execute) and ships with one-click rollback. Pricing is pay-per-service starting at $29 instead of an enterprise contract.
How does Prooflytics pricing work?+
Four pay-per-service modules: Weekly Performance Update at $29/month, HADI Hypothesis Sprints at $39, Campaign Intelligence at $49, Competitor Intel at $79. Bundle all four for 25% off. 7-day trial on every tier — card required, cancel any time. Each service is a separate Stripe Subscription Item; add or drop without contacting support.
Does Prooflytics auto-execute changes on my ad accounts?+
No. OAuth read-only by default. Every write action — pause a campaign, shift a budget, duplicate a creative — requires explicit per-recommendation approval inside the app. Every applied change is reversible with one click and logged in an audit trail (who, when, what, previous state).
How do I get started?+
Sign up with Google or email at prooflytics.io/sign-up, create a workspace (auto-named after you, rename later), connect at least one ad account (Meta or Google Ads — 4 minutes via OAuth), and the agent starts the first sync immediately. The first daily brief lands the next morning at 06:00 UTC.
Stop reading dashboards.
Start running them.
30-minute setup. 14-day pilot. If your first month doesn't pay for itself in reclaimed budget, we refund it.