Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Guide
Marketing Analytics for B2B SaaS: Connecting Campaigns to Pipeline and Revenue
B2B SaaS marketing analytics is harder than ecommerce because the time between first touch and closed revenue is measured in months, not minutes. This guide covers which metrics matter and how to connect spend to pipeline.
8 min read - Guide
Marketing Analytics for Ecommerce: The Metrics and Stack That Drive Profitable Growth
Ecommerce marketing analytics requires joining ad spend, order data, and email revenue per customer - not reading each platform's report separately. This guide covers which metrics matter and how to build the stack.
6 min read - Guide
Best Marketing Analytics Platforms in 2026: A Category Guide
The best marketing analytics platform depends on whether you need to move data, visualise it, attribute it, or act on it daily. This guide maps the four categories and tells you which fits your situation.
6 min read - Guide
Marketing Analytics Guide: From Scattered Data to a Unified View
Marketing analytics means joining data from all your channels - paid, email, CRM, and revenue - into a single view. This guide covers what it includes, where most stacks break down, and how to build one that gives reliable answers.
7 min read - Platform
Slack Integration for Marketing Analytics: Campaign Alerts and Intelligence Delivered to Your Team
The Prooflytics Slack integration delivers your daily AI marketing briefing and performance alerts directly to Slack - so campaign anomalies reach your team in the channel they already monitor, not buried in an email inbox.
5 min read - Platform
Zoho CRM Integration for Marketing Analytics: Leads, Deals, and Pipeline in Your Daily Briefing
The Prooflytics Zoho CRM integration connects lead and deal pipeline data to your paid campaign performance - so you see which campaigns generate qualified leads that convert to closed revenue, not just form fills.
5 min read - Platform
Iterable Integration for Marketing Analytics: Cross-Channel Messaging Performance in One Briefing
The Prooflytics Iterable integration pulls cross-channel campaign metrics - email, push, SMS, in-app - into your daily AI marketing briefing, so you see which lifecycle journeys convert and which create unsubscribe pressure.
5 min read - Platform
Marketo Integration for Marketing Analytics: B2B Pipeline and Campaign Data in One Briefing
The Prooflytics Marketo integration connects your marketing automation pipeline data to paid campaign performance - so you see which channels drive MQL volume, which programs influence pipeline, and where the funnel leaks.
5 min read - Platform
Freshdesk Integration for Marketing Analytics: Support Volume and Customer Health in Your Daily Briefing
The Prooflytics Freshdesk integration pulls ticket volume, CSAT scores, and resolution times into your daily AI marketing briefing - so rising support pressure after a campaign launch surfaces as a churn risk signal, not a surprise.
5 min read - Platform
Recurly Integration for Marketing Analytics: Subscription Revenue and Churn Data in Your Daily Briefing
The Prooflytics Recurly integration pulls MRR, churn rate, trial conversions, and plan upgrade data into your daily AI marketing briefing - so you see which campaigns generate revenue, not just signups.
5 min read - Platform
Calendly Integration for Marketing Analytics: Meeting Bookings and Pipeline Intelligence in One Briefing
The Prooflytics Calendly integration connects meeting booking data to your paid campaign performance - so you see which campaigns are generating booked demos, not just clicks and form fills.
6 min read - Platform
Apollo Integration for Marketing Analytics: Outbound Pipeline and Lead Data in Your Daily Briefing
The Prooflytics Apollo integration connects outbound prospecting data to your paid campaign performance - so you see the full acquisition picture: inbound leads from paid alongside outbound sequences from Apollo, all in one morning briefing.
5 min read - Platform
Segment Integration for Marketing Analytics: Unified Event Data in Your Daily Briefing
The Prooflytics Segment integration connects your customer data platform event stream to your paid campaign performance - so you see how every touchpoint across your funnel maps to acquisition spend.
5 min read - Platform
Typeform Integration for Marketing Analytics: Lead Form Data and Campaign Attribution in One Briefing
The Prooflytics Typeform integration pulls form submissions, completion rates, and response data into your daily AI marketing briefing - so lead form performance is measured alongside the campaigns driving traffic to those forms.
6 min read - Platform
Paddle Integration for Marketing Analytics: SaaS Revenue and Trial Data in Your Daily Briefing
The Prooflytics Paddle integration pulls MRR, trial conversions, and subscription revenue into your daily AI marketing briefing - so you see which paid campaigns drive paying subscribers, not just signups.
5 min read - Platform
BigCommerce Integration for Marketing Analytics: Revenue and Order Data in Your Daily Briefing
The Prooflytics BigCommerce integration pulls orders, revenue, customer LTV, and product performance into your daily AI marketing briefing - so you can verify ad platform ROAS against actual BigCommerce store revenue every morning.
5 min read - Platform
Amplitude Integration for Marketing Analytics: Product Insights and Campaign Attribution in One Briefing
The Prooflytics Amplitude integration connects product analytics data to your paid campaign performance - so you see which campaigns drive users who activate, retain, and convert to paid, not just users who sign up.
5 min read - Platform
Customer.io Integration for Marketing Analytics: Behavioural Email and Campaign Data in One Briefing
The Prooflytics Customer.io integration pulls behavioural messaging performance - email, push, SMS - into your daily AI marketing briefing, so you see which lifecycle automation campaigns convert users and which create unsubscribe pressure.
5 min read - Platform
Brevo Integration for Marketing Analytics: Email Campaign Performance in Your Daily Briefing
The Prooflytics Brevo integration pulls email campaign opens, clicks, conversions, and unsubscribe rates into your daily AI briefing - so email performance is measured alongside paid channels, not in the Brevo dashboard alone.
5 min read - Platform
Chargebee Integration for Marketing Analytics: Subscription Revenue and MRR in Your Daily Briefing
The Prooflytics Chargebee integration pulls MRR, churn rate, trial conversions, and subscription revenue into your daily AI marketing briefing - so paid campaign spend maps directly to subscription revenue, not just signups.
5 min read
