Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- strategy
Server-Side Tagging for Marketers: What It Is and When You Actually Need It
Server-side tagging moves tracking from the browser to your own server, bypassing ad blockers, improving data quality, and reducing privacy risk. Here is when it is worth the implementation complexity -- and when client-side tracking is still fine.
9 min read - strategy
Dark Social Measurement Guide: What B2B Marketers Are Missing
Dark social is the traffic that comes from links shared in private channels -- Slack, email, WhatsApp, Teams. It shows up as direct in GA4. For B2B brands, it is often the largest untracked source of high-intent traffic.
10 min read - strategy
Facebook Ads Alternatives 2026: Where B2B Marketers Are Diversifying
Rising CPMs, iOS 14 signal loss, and B2B audience quality issues have B2B marketers looking beyond Meta. Here are the realistic alternatives -- and why fixing your measurement often matters more than switching channels.
9 min read - strategy
Social Media Analytics for In-House Marketing Teams: Which Metrics Actually Matter
Platform-native social dashboards show you engagement. They do not show you pipeline. Here is how in-house marketing teams should set up social media analytics to track what actually matters -- from brand awareness to revenue attribution.
8 min read - strategy
Salesforce Marketing Cloud Alternatives 2026: What B2B Teams Actually Switch To
SFMC starts at $3,000-5,000 per month for mid-market. Most B2B SaaS teams switching from it land on HubSpot Marketing Hub or Iterable. Here is how to choose -- and what the right infrastructure investment looks like at your stage.
9 min read
