Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Outreach Marketing Analytics: Sales Sequence Activity, Reply Rates, and Pipeline Data
Connect Outreach to Prooflytics and see sequence reply rates, meetings booked, and pipeline created alongside your paid acquisition spend - so marketing can see which campaigns make outbound sequences more effective.
7 min read - Platform
Pendo Marketing Analytics: Feature Adoption, NPS, and Engagement Data in Your Briefing
Connect Pendo to Prooflytics and see feature adoption rates, Product Engagement Scores, and NPS sentiment alongside your paid acquisition spend - so you can optimize for users who stick, not just users who sign up.
8 min read - Platform
Heap Marketing Analytics: Product Usage, Activation, and Funnel Data in Your Daily Briefing
Connect Heap to Prooflytics and see activation rates, funnel conversion, and Time to Value by acquisition channel - so you can optimize paid spend for users who actually activate, not just users who sign up.
8 min read - Platform
Attio Marketing Analytics: CRM Pipeline, MQL Conversion, and Revenue Data in Your Briefing
Connect Attio to Prooflytics and see deal stage velocity, MQL-to-SQL conversion rates, and closed-won revenue by acquisition channel - in one daily briefing alongside your ad spend.
8 min read - Platform
Yotpo Marketing Analytics: Reviews, Loyalty, and SMS Data in Your Marketing Briefing
Connect Yotpo to Prooflytics and see how review velocity, loyalty redemption rates, and SMS-attributed revenue correlate with your paid acquisition cohorts - in one daily briefing.
7 min read - Platform
Recharge Marketing Analytics: Subscription Revenue, Churn, and LTV in Your Daily Briefing
Connect Recharge to Prooflytics and see subscription MRR, cohort churn, and customer LTV alongside your paid acquisition spend - no CSV exports or manual weekly reconciliation required.
7 min read - Platform
Gorgias Marketing Analytics: Support Data, Revenue per Ticket, and Setup Guide
Your Meta ROAS doesn't account for the support cost of the customers it acquires. Gorgias tracks revenue per ticket and resolution cost - and Prooflytics connects that data to your paid campaign performance in one daily briefing.
7 min read - Platform
Omnisend Marketing Analytics: Email Revenue, Flow Performance, and Setup Guide
Omnisend automation flows drive 16× more revenue per send than broadcast campaigns - but most DTC brands monitor campaigns, not flows. Here's what Prooflytics pulls from Omnisend and how to connect it in under five minutes.
7 min read - Paid Media
PPC After the Agentic Turn: A Q3 2026 Forecast for Marketers Who Still Have to Explain Why
What Google I/O and Google Marketing Live 2026 mean for paid search: surface fragmentation, CPC pressure, AI Max black boxes, agentic commerce - and the one capability automation will not give back.
19 min read - Analytics
Mobile App Marketing Analytics: Meta, Google UAC, and Apple Search Ads
Mobile app growth teams run Meta, Google UAC, and Apple Search Ads simultaneously - each platform attributes installs using different rules, and your MMP records outcomes but cannot explain them. A practical guide to building the intelligence layer above your MMP.
12 min read - Strategy
Marketing Measurement Framework for CMOs: Making Your Numbers Board-Defensible
73% of companies fund campaigns without a scorecard tying spend to business goals - making most marketing budgets structurally indefensible. Here is the four-layer framework CMOs use to make measurement board-ready.
10 min read - Analytics
Prooflytics vs DashThis: Marketing Intelligence vs Client Reporting Dashboards
DashThis builds polished client reports for agencies. Prooflytics delivers daily AI intelligence for in-house marketing operators. Here's when each makes sense - and why most in-house teams are using the wrong category of tool.
8 min read - Analytics
HockeyStack Alternatives for B2B Marketing: Intelligence vs. Revenue Attribution
HockeyStack costs ~$28K/year and requires a RevOps team to operate. The difference between B2B revenue attribution and marketing intelligence -- and which one your B2B SaaS team actually needs.
9 min read - Operations
Paid Media Reporting for In-House Teams: What Platform Dashboards Won't Tell You
Platform dashboards show clicks, CTR, and channel-level ROAS - but hide blended CAC, pipeline contribution, and business outcomes. Here is what your paid media report actually needs to contain.
8 min read - Platform
Constant Contact Marketing Analytics: Email Performance and Campaign Attribution in One Briefing
Constant Contact tracks opens, clicks, and bounces - but not what happened after the click. Learn which metrics Prooflytics pulls from Constant Contact and how to connect email performance to downstream revenue in your daily briefing.
8 min read - Platform
Criteo Marketing Analytics: ROAS Tracking and Daily Intelligence Setup
Criteo's 30-day post-click attribution inflates retargeting ROAS by default. Learn which metrics to monitor daily, how to detect attribution inflation without a holdout test, and how to connect Criteo alongside Meta and Google Ads in one unified marketing brief.
9 min read - Analytics
Salesforce Marketing Cloud Intelligence (Datorama) Alternative for In-House Marketing Teams
Salesforce Marketing Cloud Intelligence (formerly Datorama) starts at $36,000/year and requires a data team to operate. Here is what in-house marketing teams choose instead - and why the intelligence gap matters more than the connector count.
8 min read - Platform
Google Ads Quality Score Explained: How It Affects Your CPC and Ad Position
Google Ads Quality Score (1-10) determines your effective CPC - a score of 7 vs 4 can cut your CPC by 30-50% at the same position. Three components, how to diagnose each, and what Quality Score does not do.
10 min read - Analytics
LTV:CAC Ratio: A Framework for Scaling Paid Acquisition
LTV:CAC 3:1 is healthy for SaaS, 2.5:1 for DTC subscriptions. Below 2:1 means acquisition economics are broken; above 5:1 suggests underinvestment. How to calculate LTV by channel and why channel source affects customer lifetime value.
9 min read - Analytics
Cross-Channel Ad Frequency: The Problem No Single Platform Reports
Meta reports frequency 2.0. TikTok reports 1.5. LinkedIn reports 1.0. Each platform only sees its own impressions. The same user may have seen your brand 5+ times this week - and no dashboard shows it. Why this is the real driver of multi-platform ROAS decline.
9 min read
