Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
CPM Benchmarks by Platform 2026: What You Should Pay for 1,000 Impressions
CPM benchmarks 2026: Meta $6-15, TikTok $10-20, LinkedIn $30-60, YouTube in-stream $5-15, Google Display $0.50-2.00. Seasonal patterns, placement breakdowns, and what rising CPM actually means for your campaigns.
8 min read - Attribution
Marketing Attribution Windows Explained: Why Cross-Channel ROAS Comparison Is Misleading
Google Ads uses 30-day click, Meta uses 7-day + 1-day view, Snapchat uses 28-day view-through - different windows make cross-channel ROAS comparison misleading. How to normalise attribution across platforms and what the gaps reveal.
9 min read - Analytics
ROAS Benchmarks by Industry and Channel 2026: What Good Actually Looks Like
ROAS benchmarks 2026: Google Shopping 4-8x, Meta 2-4x, TikTok 2-4x direct attribution. Why cross-channel ROAS comparison is misleading without normalising attribution windows. Break-even ROAS calculator by gross margin.
9 min read - Analytics
Video Advertising Analytics: Cross-Platform Benchmarks for TikTok, YouTube, Meta, and Snapchat
Video advertising benchmarks 2026: TikTok VCR avg 25-35%, YouTube TrueView 30-35%, Meta Reels 15-25%, Snapchat 20-30%. Hook rate, CPV, CTR comparison table and which metric to optimise by campaign goal.
9 min read - Analytics
Cost Per Lead Benchmarks by Industry and Channel 2026
CPL averages $198 across industries but varies 10x by category. B2B SaaS $55-150, financial services $160-300, education $30-100. LinkedIn vs Meta vs Google CPL comparison and how to track cost per qualified lead in Prooflytics.
8 min read - Operations
The Daily Marketing Briefing: What to Track and How to Structure It
A daily marketing briefing catches budget overages, creative fatigue, and ROAS drops within 24 hours - before weekly reports can flag them. Here is the five-layer structure, what belongs in each layer, and how long manual vs automated takes.
8 min read - Strategy
Marketing Budget Allocation: How Market Leaders Distribute Spend Differently
Market leaders invest 16% of marketing budget on infrastructure vs 10% for laggards - a 60% gap. Research-backed framework for allocating spend across sales stimulation, retention, branding, and marketing technology.
8 min read - Analytics
Email Marketing Analytics Benchmarks 2026: Open Rates, CTR, and Revenue
Email marketing benchmarks 2026: CTR avg 2.3%, flow RPE 3-5x higher than broadcast, open rates unreliable post-Apple MPP. Industry breakdown and how to track email alongside paid channels in Prooflytics.
8 min read - Platform
Google Ads Performance Max Analytics: Metrics and What the Data Actually Shows
Performance Max reports aggregate ROAS and CPA but hides channel-level spend, keyword attribution, and placement data. Here is what metrics are available, the attribution inflation problem, and how to compare PMax against Standard Shopping in Prooflytics.
8 min read - Platform
Google Shopping Analytics for Ecommerce: Metrics, Benchmarks and Daily Intelligence
Google Shopping analytics in Prooflytics: impression share, CTR (avg 0.86%), CPC ($0.66), and ROAS tracked daily alongside Meta and TikTok. 2026 benchmarks, PMax vs Standard Shopping comparison, and full setup guide.
8 min read - Platform
Pinterest Ads Analytics: Metrics, Benchmarks and Daily Briefing Setup
Pinterest Ads analytics in Prooflytics: track CPC ($0.83 avg), CTR (0.5-1.5%), saves, and Shopping ROAS in your daily cross-channel brief. Benchmark data, attribution notes, and setup guide.
8 min read - Platform
Apple Search Ads Analytics: Metrics, Benchmarks and Setup Guide
Apple Search Ads delivers a 66.2% average tap-to-install rate - the highest-intent app acquisition channel available. Here is how to track TTR, CPT, and CPA in Prooflytics and benchmark your account against category averages.
8 min read - Platform
Meta Ads Creative Fatigue: How to Detect It Before ROAS Drops
Creative fatigue in Meta Ads follows a predictable signal sequence - frequency rises, CTR falls, CPA expands, ROAS drops. Here is how to detect each signal early and fix it without resetting your campaign learning phase.
9 min read - Platform
Snapchat Ads Analytics: Metrics, Setup and Daily Intelligence
Snapchat Ads analytics gives you delivery data, spend efficiency metrics, and Snap Pixel conversions in one place. Connect to Prooflytics for daily cross-channel briefings alongside Meta, TikTok, and Google.
7 min read - Analytics
Best WhatConverts Alternatives for In-House Marketing Teams (2026)
WhatConverts tracks leads and calls but stops at "what happened." These 5 alternatives explain why metrics changed and what to do next.
9 min read - Analytics
Free Supermetrics Alternative: What You Actually Get for $0
Most free Supermetrics alternatives move data but leave you doing all the analysis. Here is what each free tier actually includes - and what costs you more in the long run.
9 min read - Analytics
5 Best DashThis Alternatives for In-House Marketing Teams (2026)
DashThis shows what happened. These 5 alternatives explain why - and what to do next. Ranked for in-house marketers who need intelligence, not just dashboards.
8 min read - Operations
Best AgencyAnalytics Alternative for In-House Marketing Teams (2026)
AgencyAnalytics is built for agency client reporting. If you need a tool that explains performance - not just displays it - here are the best alternatives for in-house teams.
9 min read - Analytics
Why Did My CPL Increase? 5 Causes GA4 Will Never Show You
CPL spikes have five systemic causes that no single dashboard surfaces automatically. Here is how to diagnose each one and fix it.
12 min read - Analytics
Best Adverity Alternatives in 2026: 7 Tools Ranked by Category
Adverity starts at $30k+/year and needs months to deploy. Here are 7 alternatives ranked for mid-market, ETL, and agency reporting use cases.
10 min read
