Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
AOV Benchmarks by Industry (2026): From $45 to $436+
Global ecommerce AOV averages $145-150 in 2026. Luxury/jewelry leads at $436, home at $253, fashion at $191. DTC Shopify sits at $85-95. Benchmarks by category, device, and region, with the diagnostic for AOV underperformance.
10 min read - Analytics
MQL to SQL Conversion Rate Benchmarks (2026): 13% Median
Cross-industry MQL to SQL conversion averages 13%. B2B SaaS sits at 18-22%, top performers reach 35-40%. Benchmarks by industry and channel - SEO-sourced MQLs convert at 51%, PPC at 26%. Diagnostic for funnel handoff problems.
9 min read - Analytics
Marketing-Sourced Pipeline % Benchmarks (2026): What Good Looks Like
B2B SaaS marketing-sourced pipeline averages 30-50%; top quartile reaches 60-70%. The benchmark depends on GTM motion (PLG runs 60-80%, enterprise 30-45%) and deal size. How to measure it and what the number actually tells you.
10 min read - Analytics
CTR Benchmarks by Platform 2026: Meta, Google, LinkedIn, TikTok
Google Search CTR averages 3.5-6.8% in 2026, Meta link-click 1.5-3%, LinkedIn standard sponsored content 0.5-1%, TikTok 0.6-0.9%. Cross-platform benchmarks with intent-context for diagnosis.
10 min read - Analytics
Conversion Rate Benchmarks by Industry (2026): B2C, B2B, SaaS
Average ecommerce conversion is 2-3% globally, but ranges from 0.9% (luxury) to 6.2% (food). B2B SaaS visitor-to-lead sits at 1.5-2.5%. Benchmarks by category, plus the diagnostic to use when yours drifts.
9 min read - Analytics
CAC Payback Period Benchmarks (2026): 6 to 24 Months
The 2026 median B2B SaaS CAC payback is 18 months, up from 14 in 2023. Benchmarks by ACV tier and company stage, the two valid formulas, and the watch-list signals that flag drift before it hits cash flow.
10 min read - Platform
Clay Marketing Analytics: Lead Enrichment Data in Your Daily Briefing
Connect Clay to Prooflytics and see enrichment coverage rates, email validity, and outbound campaign performance by ICP segment - so your lead enrichment investment is evaluated by the outreach outcomes it produces, not just the data fields it fills.
10 min read - Platform
Mollie Marketing Analytics: European Payment Data in Your Daily Briefing
Connect Mollie to Prooflytics and see checkout conversion rates, revenue, refund rates, and payment method distribution broken down by acquisition channel - so European e-commerce marketing campaigns are evaluated by what buyers actually pay, not just what they click.
9 min read - Platform
Copper CRM Marketing Analytics: Google Workspace Pipeline Data in Your Briefing
Connect Copper CRM to Prooflytics and see win rates, deal velocity, and pipeline metrics by acquisition channel - built for teams that work in Gmail and want CRM attribution without leaving Google Workspace.
9 min read - Platform
Aircall Marketing Analytics: Call Center Data in Your Daily Briefing
Connect Aircall to Prooflytics and see call volume, connect rates, and call outcome data broken down by campaign phone number - so your cloud call center becomes an acquisition attribution signal alongside form submissions and ad platform data.
10 min read - Platform
Freshsales Marketing Analytics: CRM Pipeline Data in Your Daily Briefing
Connect Freshsales to Prooflytics and see win rates, deal velocity, and pipeline metrics broken down by acquisition channel - so marketing campaigns are evaluated by the revenue quality they deliver, not just the leads they generate.
10 min read - Platform
Beehiiv Marketing Analytics: Newsletter Subscriber Data in Your Daily Briefing
Connect Beehiiv to Prooflytics and see open rates, click rates, and subscriber acquisition broken down by marketing channel - so campaigns are evaluated by the newsletter engagement quality they deliver, not just the subscriber count they add.
9 min read - Platform
Lemlist Marketing Analytics: Cold Outreach Attribution in Your Daily Briefing
Connect Lemlist to Prooflytics and see reply rates, meeting booking rates, and sequence performance broken down by acquisition channel - so marketing campaigns are evaluated by how well their leads respond to cold outreach, not just how cheaply they were acquired.
9 min read - Platform
Close CRM Marketing Analytics: Pipeline and Revenue Data in Your Daily Briefing
Connect Close CRM to Prooflytics and see MQL-to-close conversion rates, deal value, and revenue by acquisition channel - so marketing campaigns are optimized for closed-won revenue, not just cheapest cost per lead.
9 min read - Platform
Microsoft Clarity Marketing Analytics: Free Heatmaps and Session Data in Your Briefing
Connect Microsoft Clarity to Prooflytics and see heatmap engagement, rage click rates, and session drop-off data by acquisition channel - entirely free, with no recording caps or session limits, so every paid campaign gets post-click behavioral coverage.
9 min read - Platform
FullStory Marketing Analytics: Session Replay and Digital Experience Data in Your Briefing
Connect FullStory to Prooflytics and see rage click rates, funnel drop-off, and session engagement depth by acquisition channel - using 100% session capture rather than sampled recordings, so frustration signals from every visitor in your paid campaigns are visible.
9 min read - Platform
Gong Marketing Analytics: Revenue Intelligence and Campaign Attribution in Your Briefing
Connect Gong to Prooflytics and see call engagement rates, deal risk signals, and competitor mention frequency broken down by acquisition channel - so you know not just which campaigns generate meetings, but which generate meetings that actually advance through the sales funnel.
9 min read - Platform
CallRail Marketing Analytics: Call Tracking and Attribution in Your Daily Briefing
Connect CallRail to Prooflytics and see inbound call volume, keyword-level attribution, and missed call rates by acquisition channel - so campaigns that drive phone leads get full credit alongside form-fill conversions.
9 min read - Platform
Hotjar Marketing Analytics: Session Replay, Heatmaps, and Landing Page Data in Your Briefing
Connect Hotjar to Prooflytics and see heatmap engagement, session drop-off rates, and survey responses by acquisition channel - so you can see not just where paid traffic lands but what those visitors actually do on the page.
8 min read - Platform
Salesloft Marketing Analytics: Revenue Orchestration, Conversation Intelligence, and Pipeline Data
Connect Salesloft to Prooflytics and see cadence performance, conversation intelligence signals, and pipeline influence data alongside your paid acquisition spend - closing the loop between marketing messaging and sales call outcomes.
7 min read
