Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Alternatives
Prooflytics vs Whatagraph: Marketing Intelligence vs White-Label Agency Reports
Whatagraph automates white-label PDF reports for agency clients from €149/month. Prooflytics delivers daily AI briefings to the team managing the campaigns from $79/month. Here is the full pricing and feature comparison.
5 min read - Platform
Salesforce Marketing Analytics: Connect Pipeline Data to Your Marketing Dashboard
The Prooflytics Salesforce integration connects opportunity pipeline and campaign influence data with paid channel spend - so you measure cost per closed deal and campaign ROI in actual pipeline terms, not just leads.
8 min read - Platform
Stripe Marketing Analytics: Connect Revenue Data to Your Marketing Dashboard
The Prooflytics Stripe integration puts MRR, trial conversion rate, and customer LTV in the same daily briefing as your paid channel spend - so you optimize for durable revenue, not just conversion events.
7 min read - Platform
Klaviyo Marketing Analytics: Email Revenue, Flow Performance, and Setup Guide
The Prooflytics Klaviyo integration puts email campaign and flow revenue in the same daily briefing as your paid channel spend - so you see full customer economics, not email and ads in separate dashboards.
7 min read - Platform
HubSpot Marketing Analytics: Connect CRM Data to Your Marketing Dashboard
The Prooflytics HubSpot integration connects CRM pipeline data with paid channel spend - so you measure cost per closed deal and lead quality by source, not just cost per lead.
8 min read - Platform
TikTok Ads Marketing Analytics: Creative Performance, Video Metrics, and Setup Guide
The Prooflytics TikTok Ads integration monitors hook rate and CPM daily - so you catch creative fatigue in the 3-7 day window before it becomes a full budget waste problem.
8 min read - Platform
LinkedIn Ads Marketing Analytics: CPL Monitoring, Lead Quality, and Setup Guide
The Prooflytics LinkedIn Ads integration monitors CPL daily across campaigns and creative - so you catch audience saturation and targeting inefficiency before it compounds, not after the quarterly review.
8 min read - Platform
GA4 Marketing Analytics: Connect Google Analytics 4 to Your Marketing Dashboard
The Prooflytics GA4 integration pulls sessions, conversions, and channel data into your daily briefing alongside Meta Ads and Google Ads - so cross-channel attribution reconciliation happens automatically, not manually.
8 min read - Platform
Google Ads Marketing Analytics: Metrics, Monitoring, and Setup Guide
The Prooflytics Google Ads integration delivers daily Quality Score trends, keyword waste flags, and cross-channel attribution reconciliation - so you catch CPC inflation before it compounds, not after the quarterly review.
7 min read - Platform
Meta Ads Marketing Analytics: Data, Creative Scoring, and Setup Guide
The Prooflytics Meta Ads integration pulls daily ad metrics, creative lifecycle scores, and attribution data into a single dashboard - and flags what to pause, scale, or duplicate before your CPL compounds.
8 min read - Agency
ROAS Floor Rules by Vertical: A Framework for Performance Agencies
A single ROAS target does not work across clients. An eCommerce brand with 65% gross margin needs a different floor than a lead-gen client with a 90-day sales cycle. This framework gives agencies a method to set defensible ROAS floors by vertical - and an action protocol for when campaigns hit them.
7 min read - Alternatives
Prooflytics vs AgencyAnalytics: Marketing Intelligence vs Agency Client Reporting
AgencyAnalytics bills per client account and produces white-label dashboards for your clients. Prooflytics delivers daily AI briefings to the team managing those accounts. Different tools for different jobs - here is which one you actually need.
5 min read - Alternatives
Prooflytics vs Funnel.io: Marketing Intelligence vs Data Pipeline Platform
Funnel.io automates data pipelines from unlimited sources to BI destinations starting at $399/month using a flexpoints model. Prooflytics delivers daily AI briefings with lifecycle scoring from $79/month - no BI destination required.
5 min read - Alternatives
Prooflytics vs HubSpot Marketing Hub: Marketing Intelligence vs Marketing Automation
HubSpot Marketing Hub is a marketing automation and CRM platform starting at $890/month for the Professional tier. Prooflytics is a paid campaign intelligence platform starting at $79/month. They operate at different layers - here is when you need each.
5 min read - Alternatives
Prooflytics vs SegmentStream: Marketing Intelligence vs Probabilistic Attribution
SegmentStream delivers probabilistic cross-channel attribution starting at $800/month for e-commerce and $1,200/month for B2B. Prooflytics delivers daily AI briefings with lifecycle scoring starting at $79/month. Different layers, different use cases.
5 min read - Alternatives
Prooflytics vs Dataslayer: Marketing Intelligence vs Google Sheets Connector
Dataslayer connects 10 ad sources to Google Sheets and Looker Studio from €20/month. Prooflytics connects 400+ sources and delivers daily AI briefings with lifecycle scoring from $79/month. Here is when each is the right tool.
5 min read - Alternatives
Prooflytics vs Windsor.ai: Marketing Intelligence vs AI Data Connector
Windsor.ai connects 60+ marketing sources to Looker Studio, Google Sheets, and BI tools starting at $19/month. Prooflytics connects 400+ sources and delivers daily AI briefings with lifecycle scoring from $79/month. Here is how the feature sets and pricing compare.
5 min read - Alternatives
Prooflytics vs Adverity: Marketing Intelligence vs Enterprise Data Analytics Platform
Adverity is an enterprise data analytics platform starting at $30,000+/year with a 2-month implementation timeline. Prooflytics delivers daily AI briefings from $79/month with a next-morning setup. Here is when enterprise complexity is worth it - and when it is not.
5 min read - Alternatives
Prooflytics vs Plurio: Marketing Intelligence vs AI Performance Marketing Platform
Plurio (Elly Analytics) is an enterprise AI performance marketing platform with custom spend-based pricing. Prooflytics delivers daily AI briefings with lifecycle scoring and action queues from $79/month. Here is how the two tools compare.
5 min read - eCommerce
Why ROAS Is Misleading for DTC Brands - and What MER Actually Shows
Per-platform ROAS is a useful optimisation signal, but it lies about your business profitability. Marketing Efficiency Ratio (MER) is the metric DTC brands use to cut through attribution noise and see the real return on total marketing spend.
7 min read
