Prooflytics vs Whatagraph: Marketing Intelligence vs White-Label Agency Reports

Prooflytics vs Whatagraph: Marketing Intelligence vs White-Label Agency Reports

Whatagraph and Prooflytics address the same data - paid campaign performance - but deliver it to different people at different points in the decision cycle. Whatagraph automates branded PDF and interactive reports that agencies send to clients after decisions have been made. Prooflytics delivers daily AI briefings to the team making those decisions before they compound into the numbers the client will see.

Quick verdict: Choose Whatagraph if you are an agency whose primary deliverable is automated white-label client reports. Choose Prooflytics if you need daily operational intelligence - creative lifecycle classification, anomaly detection, action queue - for the team managing the accounts.

Key takeaways

Whatagraph Automates White-Label Client Reports Delivered After Decisions Have Been Made

Whatagraph automates white-label client-facing reports for agencies. Prooflytics delivers daily AI briefings to the team making decisions before performance compounds into the numbers the client will see. The timing difference - post-decision reports versus pre-decision intelligence - defines the functional difference.

Whatagraph Connects Fifty Sources and Generates Branded Reports on Schedule

Custom branding per client is available from the Premium plan at approximately €349 per month with annual commitment required. Prooflytics starts at $79 per month with monthly billing available - the pricing structure difference reflects the different use cases.

Whatagraph Output Is Designed for the Client Relationship Not the Campaign Team

Whatagraph's output is a client-facing deliverable. Prooflytics' output is consumed by the campaign team managing the accounts. These are different deliverables for different audiences at different points in the decision cycle - most agencies need both.

Choose Whatagraph for Automated White-Label Client Reports and Choose Prooflytics for Operational Intelligence

If the primary deliverable is automated white-label client reports, Whatagraph is purpose-built for it. If the primary need is daily operational intelligence for the team managing the accounts - lifecycle classification, anomaly detection, action queue - Prooflytics addresses that.

AI Diagnostics Creative Scoring HADI and Competitor Intelligence Are Not in Whatagraph

These four capabilities are built into every Prooflytics paid tier. Whatagraph is a client reporting tool - the operational intelligence layer that covers creative lifecycle management, hypothesis tracking, and competitor monitoring requires a different product category.

What is Whatagraph?

Whatagraph: a white-label marketing reporting platform for agencies. It connects 50+ data sources, generates automated branded PDF and interactive reports, and delivers them to clients on a schedule. Custom branding per client is available from the Premium plan (€349/mo). Annual billing is required for published rates; monthly billing costs approximately 20% more.

Whatagraph produces reports. It does not generate AI recommendations, classify creative lifecycle stages, or produce next-action queues for the campaign team.

What is Prooflytics?

Prooflytics: a marketing intelligence platform that connects the same paid channels and delivers a daily AI briefing - with lifecycle classification (Scaling / Mature / Fatiguing / Dead), cross-channel attribution reconciliation, a structured action queue, and HADI experiment tracking. No client-facing report template required; intelligence is delivered directly to the team managing the accounts.

How they compare

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Pricing comparison

Prooflytics tier features:

• Starter $79/mo: 1 user, 5 accounts, weekly report, action queue, HADI, Competitor Intel, custom AI rules
• Growth $199/mo: 3 users, 15 accounts, + daily AI briefing, PDF/email delivery (5 recipients), 10 tracked competitors
• Scale $449/mo: 10 users, 35 accounts, + monthly strategic report, API access, onboarding session, 25 tracked competitors
• Enterprise: Custom - unlimited everything, white-label PDF, private API integrations

The reporting lag problem - which Whatagraph addresses through automated delivery - is part of a structural challenge in agency analytics: tools that automate report delivery don't add the explanation layer that determines whether those reports actually answer client questions. For the full analysis of what a modern agency analytics stack needs, see the marketing analytics for agencies guide.

Why reports lag behind the decisions that matter

The ICP problem this creates for agency performance teams: Whatagraph's client report surfaces last week's CPL spike in a professionally formatted PDF. The creative that caused that spike was fatiguing for 4-7 days before the report was generated. A performance marketer who acts on briefing data - not report data - pauses or swaps that creative before it compounds.

At €349/mo, Whatagraph's white-label features are priced for agencies that need polished client deliverables. Prooflytics at $199/mo (Growth) gives the internal team the morning intelligence that determines what goes into that client deliverable - daily briefings, lifecycle scores, and a prioritized action queue.

Both serve a real need. They serve it at different points in the decision cycle: Prooflytics is the intelligence that informs Wednesday's campaign decisions; Whatagraph packages Friday's outcomes for the client to review.

Whatagraph is an agency reporting tool - a distinct category from unified analytics platforms, BI connectors, and attribution specialists, each of which serves a different team structure and use case. For the complete category map and decision framework, see the marketing analytics platforms category guide.

When Whatagraph is the right choice

• Your primary deliverable is automated, white-label client reports at scale
• Your clients expect branded PDFs or interactive dashboards
• You need 50+ connector coverage across diverse client stacks
• Annual billing fits your planning cycle

When Prooflytics is the right choice

• You need daily intelligence for the campaign management team, not client-facing reports
• Creative lifecycle scoring, anomaly detection, and action recommendations are core requirements
• Monthly billing without annual commitment is important
• Meta Ads, Google Ads, GA4, LinkedIn are your core paid channels

Bottom line

• Whatagraph is the right choice for agencies whose core output is automated white-label client reports.
• Prooflytics is the intelligence layer for the team behind those reports - daily briefings, lifecycle scoring, HADI experiments, action queue.
• For agencies that need both: Prooflytics catches issues before they hit client reports; Whatagraph delivers the packaged outcomes.

You can read independent reviews of Prooflytics on G2 and compare it to alternatives in the marketing analytics category.

Start a 14-day free trial and get your first daily briefing tomorrow. Or book a demo to see the intelligence layer on a live account.