Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
X and Twitter Ads Marketing Analytics: Campaign Metrics, Performance Tracking, and Daily Briefing Setup
Most X (Twitter) Ads dashboards show you what happened - not why. This guide covers the metrics that predict performance before campaigns degrade, how to classify your X Ads spend by objective type, and how to set up a daily briefing that explains cross-channel context automatically.
9 min read - Comparison
Prooflytics vs. Rockerbox: Marketing Intelligence vs. Enterprise Attribution
Rockerbox combines multi-touch attribution with media mix modelling for enterprise marketing teams. Prooflytics combines attribution with competitor intelligence, anomaly explanation, and a daily brief for agencies and multi-channel teams. Different tools for different questions.
7 min read - Comparison
Prooflytics vs. Tableau: Marketing Intelligence vs. Enterprise BI
Tableau is a data visualization platform for trained analysts. Prooflytics is a marketing intelligence platform for operators. They are built for different users solving different problems - here is the full capability difference and when each makes sense.
7 min read - Guide
Marketing Analytics for DTC Brands: CLTV, ROAS Reconciliation, and Creative Performance
DTC analytics is not about more data - it is about the right metrics in the right order: CLTV per acquisition cohort, reconciled ROAS against actual orders, and creative fatigue tracked at the variant level. CAC has risen 40-60% across categories. Here is how high-performing brands measure their way through it.
8 min read - Guide
What Is Marketing Attribution? Models, Limitations, and How to Choose the Right One
Marketing attribution assigns credit for conversions to the touchpoints that contributed to them - but every model makes different assumptions. Here is the full breakdown of six models, when to use each, and why the sum of platform ROAS always exceeds actual revenue.
7 min read - Comparison
Prooflytics vs. Triple Whale: Marketing Intelligence vs. Ecommerce Attribution
Triple Whale reconciles Shopify ROAS against pixel data. Prooflytics explains why performance changed across every channel. They are different categories built for different teams - here is the full comparison.
7 min read - Comparison
Prooflytics vs. Looker Studio: Intelligence Platform vs. Visualization Tool
Looker Studio shows charts. Prooflytics explains why your metrics changed. They are different categories of tool - here is the capability difference, who each is built for, and when you might use both.
7 min read - Guide
Marketing Analytics for Agencies: The Framework That Replaces 38 Hours of Monthly Reporting
Agency analytics is structurally different from in-house analytics - explanation velocity across 5-50 client accounts is the problem, not data volume. This is the stack architecture and the four failure modes that kill client retention.
8 min read - Guide
What Is Marketing Intelligence? Definition, Layers, and Why Most Analytics Stacks Stop Short
Marketing intelligence is the layer above analytics: it explains why your metrics changed, not just what changed. Here is how it works, how it differs from market intelligence and marketing analytics, and what a complete marketing intelligence stack looks like.
8 min read - Guide
Marketing Analytics for B2B SaaS: Connecting Campaigns to Pipeline and Revenue
B2B SaaS marketing analytics is harder than ecommerce because the time between first touch and closed revenue is measured in months, not minutes. This guide covers which metrics matter and how to connect spend to pipeline.
8 min read - Guide
Marketing Analytics for Ecommerce: The Metrics and Stack That Drive Profitable Growth
Ecommerce marketing analytics requires joining ad spend, order data, and email revenue per customer - not reading each platform's report separately. This guide covers which metrics matter and how to build the stack.
6 min read - Guide
Best Marketing Analytics Platforms in 2026: A Category Guide
The best marketing analytics platform depends on whether you need to move data, visualise it, attribute it, or act on it daily. This guide maps the four categories and tells you which fits your situation.
6 min read - Guide
Marketing Analytics Guide: From Scattered Data to a Unified View
Marketing analytics means joining data from all your channels - paid, email, CRM, and revenue - into a single view. This guide covers what it includes, where most stacks break down, and how to build one that gives reliable answers.
7 min read - Platform
Slack Integration for Marketing Analytics: Campaign Alerts and Intelligence Delivered to Your Team
The Prooflytics Slack integration delivers your daily AI marketing briefing and performance alerts directly to Slack - so campaign anomalies reach your team in the channel they already monitor, not buried in an email inbox.
5 min read - Platform
Zoho CRM Integration for Marketing Analytics: Leads, Deals, and Pipeline in Your Daily Briefing
The Prooflytics Zoho CRM integration connects lead and deal pipeline data to your paid campaign performance - so you see which campaigns generate qualified leads that convert to closed revenue, not just form fills.
5 min read - Platform
Iterable Integration for Marketing Analytics: Cross-Channel Messaging Performance in One Briefing
The Prooflytics Iterable integration pulls cross-channel campaign metrics - email, push, SMS, in-app - into your daily AI marketing briefing, so you see which lifecycle journeys convert and which create unsubscribe pressure.
5 min read - Platform
Marketo Integration for Marketing Analytics: B2B Pipeline and Campaign Data in One Briefing
The Prooflytics Marketo integration connects your marketing automation pipeline data to paid campaign performance - so you see which channels drive MQL volume, which programs influence pipeline, and where the funnel leaks.
5 min read - Platform
Freshdesk Integration for Marketing Analytics: Support Volume and Customer Health in Your Daily Briefing
The Prooflytics Freshdesk integration pulls ticket volume, CSAT scores, and resolution times into your daily AI marketing briefing - so rising support pressure after a campaign launch surfaces as a churn risk signal, not a surprise.
5 min read - Platform
Recurly Integration for Marketing Analytics: Subscription Revenue and Churn Data in Your Daily Briefing
The Prooflytics Recurly integration pulls MRR, churn rate, trial conversions, and plan upgrade data into your daily AI marketing briefing - so you see which campaigns generate revenue, not just signups.
5 min read - Platform
Calendly Integration for Marketing Analytics: Meeting Bookings and Pipeline Intelligence in One Briefing
The Prooflytics Calendly integration connects meeting booking data to your paid campaign performance - so you see which campaigns are generating booked demos, not just clicks and form fills.
6 min read
