Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
TikTok Ads Marketing Analytics: Creative Performance, Video Metrics, and Setup Guide
The Prooflytics TikTok Ads integration monitors hook rate and CPM daily - so you catch creative fatigue in the 3-7 day window before it becomes a full budget waste problem.
8 min read - Platform
LinkedIn Ads Marketing Analytics: CPL Monitoring, Lead Quality, and Setup Guide
The Prooflytics LinkedIn Ads integration monitors CPL daily across campaigns and creative - so you catch audience saturation and targeting inefficiency before it compounds, not after the quarterly review.
8 min read - Platform
GA4 Marketing Analytics: Connect Google Analytics 4 to Your Marketing Dashboard
The Prooflytics GA4 integration pulls sessions, conversions, and channel data into your daily briefing alongside Meta Ads and Google Ads - so cross-channel attribution reconciliation happens automatically, not manually.
8 min read - Platform
Google Ads Marketing Analytics: Metrics, Monitoring, and Setup Guide
The Prooflytics Google Ads integration delivers daily Quality Score trends, keyword waste flags, and cross-channel attribution reconciliation - so you catch CPC inflation before it compounds, not after the quarterly review.
7 min read - Platform
Meta Ads Marketing Analytics: Data, Creative Scoring, and Setup Guide
The Prooflytics Meta Ads integration pulls daily ad metrics, creative lifecycle scores, and attribution data into a single dashboard - and flags what to pause, scale, or duplicate before your CPL compounds.
8 min read - Agency
ROAS Floor Rules by Vertical: A Framework for Performance Agencies
A single ROAS target does not work across clients. An eCommerce brand with 65% gross margin needs a different floor than a lead-gen client with a 90-day sales cycle. This framework gives agencies a method to set defensible ROAS floors by vertical - and an action protocol for when campaigns hit them.
7 min read - Alternatives
Prooflytics vs Funnel.io: Marketing Intelligence vs Data Pipeline Platform
Funnel.io automates data pipelines from unlimited sources to BI destinations starting at $399/month using a flexpoints model. Prooflytics delivers daily AI briefings with lifecycle scoring from $79/month - no BI destination required.
5 min read - Alternatives
Prooflytics vs Adverity: Marketing Intelligence vs Enterprise Data Analytics Platform
Adverity is an enterprise data analytics platform starting at $30,000+/year with a 2-month implementation timeline. Prooflytics delivers daily AI briefings from $79/month with a next-morning setup. Here is when enterprise complexity is worth it - and when it is not.
5 min read - Alternatives
Prooflytics vs AgencyAnalytics: Marketing Intelligence vs Agency Client Reporting
AgencyAnalytics bills per client account and produces white-label dashboards for your clients. Prooflytics delivers daily AI briefings to the team managing those accounts. Different tools for different jobs - here is which one you actually need.
5 min read - Alternatives
Prooflytics vs Plurio: Marketing Intelligence vs AI Performance Marketing Platform
Plurio (Elly Analytics) is an enterprise AI performance marketing platform with custom spend-based pricing. Prooflytics delivers daily AI briefings with lifecycle scoring and action queues from $79/month. Here is how the two tools compare.
5 min read - Alternatives
Prooflytics vs Dataslayer: Marketing Intelligence vs Google Sheets Connector
Dataslayer connects 10 ad sources to Google Sheets and Looker Studio from €20/month. Prooflytics connects 400+ sources and delivers daily AI briefings with lifecycle scoring from $79/month. Here is when each is the right tool.
5 min read - Alternatives
Prooflytics vs HubSpot Marketing Hub: Marketing Intelligence vs Marketing Automation
HubSpot Marketing Hub is a marketing automation and CRM platform starting at $890/month for the Professional tier. Prooflytics is a paid campaign intelligence platform starting at $79/month. They operate at different layers - here is when you need each.
5 min read - Alternatives
Prooflytics vs SegmentStream: Marketing Intelligence vs Probabilistic Attribution
SegmentStream delivers probabilistic cross-channel attribution starting at $800/month for e-commerce and $1,200/month for B2B. Prooflytics delivers daily AI briefings with lifecycle scoring starting at $79/month. Different layers, different use cases.
5 min read - Alternatives
Prooflytics vs Windsor.ai: Marketing Intelligence vs AI Data Connector
Windsor.ai connects 60+ marketing sources to Looker Studio, Google Sheets, and BI tools starting at $19/month. Prooflytics connects 400+ sources and delivers daily AI briefings with lifecycle scoring from $79/month. Here is how the feature sets and pricing compare.
5 min read - Agency
How to Build a White-Label Weekly Marketing Report for Performance Agency Clients
A white-label weekly marketing report is the highest-leverage client retention tool a performance agency has. Clients who receive a well-structured brief every Monday stay longer, escalate less, and expand accounts more readily. Here is how to build the delivery system - and what to include for each client type.
7 min read - eCommerce
Why ROAS Is Misleading for DTC Brands - and What MER Actually Shows
Per-platform ROAS is a useful optimisation signal, but it lies about your business profitability. Marketing Efficiency Ratio (MER) is the metric DTC brands use to cut through attribution noise and see the real return on total marketing spend.
7 min read - B2B SaaS
How to Calculate Blended CAC Across Paid Channels for B2B SaaS
Per-channel CAC (Meta CAC, LinkedIn CAC, Google CAC) is unreliable because each platform attributes the same conversion differently. Blended CAC - total marketing spend divided by new customers from your CRM - is the only attribution-free efficiency measure for B2B SaaS marketing teams.
6 min read - B2B SaaS
GA4 vs HubSpot Conversion Numbers Never Match - Here Is Why
Every B2B SaaS marketing team faces the same meeting: GA4 shows 120 demo requests this month, HubSpot shows 89. The gap is not a bug - it is a structural difference in how each system defines and counts conversions.
6 min read - Consumer Apps
D7 and D30 Retention Benchmarks by App Category
D7 retention - the percentage of users who return on day 7 - is the single strongest predictor of whether a user will become a long-term subscriber. Industry benchmarks vary significantly by category: subscription apps average 25-40% D7, while gaming runs 15-25%. Understanding where your product sits determines how hard subscriber CAC is working against you.
6 min read - B2B SaaS
LinkedIn vs Meta Ads for B2B SaaS: Which Channel Produces Lower Subscriber CAC
LinkedIn shows higher CPL than Meta in almost every B2B SaaS account. That does not mean LinkedIn is more expensive - it means CPL is the wrong comparison metric. Cost per SQL and cost per closed deal are the only numbers that matter, and the channel rankings often reverse when you measure downstream.
7 min read
