Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- strategy
Server-Side Tagging for Marketers: What It Is and When You Actually Need It
Server-side tagging moves tracking from the browser to your own server, bypassing ad blockers, improving data quality, and reducing privacy risk. Here is when it is worth the implementation complexity -- and when client-side tracking is still fine.
9 min read - strategy
Salesforce Marketing Cloud Alternatives 2026: What B2B Teams Actually Switch To
SFMC starts at $3,000-5,000 per month for mid-market. Most B2B SaaS teams switching from it land on HubSpot Marketing Hub or Iterable. Here is how to choose -- and what the right infrastructure investment looks like at your stage.
9 min read
