Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Operations
No Connector for Your Data Source? Send It as a Webhook Instead
Connector catalogues cover the popular platforms and stop. For the in-house tool, regional ad network, or offline system nobody built an integration for, an inbound webhook is the practical answer - and it has one advantage a connector does not.
6 min read - Analytics
Email Sender Reputation: Why One Bad Campaign Can Hurt Every Send After It
Sender and domain reputation are scored continuously by mailbox providers based on recipient behavior, and a single high-complaint send can suppress deliverability for every campaign that follows - not just the one that caused it. Here is what actually drives the score and how to recover once it drops.
6 min read - Operations
Who Actually Owns Your Ad Account? The Agency Handoff Question Most Clients Never Ask
When an agency creates and owns a client's ad account instead of the other way around, switching agencies can mean losing years of conversion history and audience data overnight. Here is how to check who actually owns the account, and how to fix it without disrupting a live campaign.
6 min read - Analytics
Why Your Marketing Numbers Don't Match Across Platforms (It's the Timezone)
A campaign reporting 50 conversions in one platform and 47 in another isn't necessarily a tracking bug - each platform may be attributing the same conversions to a different calendar day. Here is how to find and fix a timezone mismatch before it wastes an afternoon of investigation.
6 min read
