Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Server-Side Google Tag Manager: The Setup Mistakes That Break Tracking Silently
A server-side GTM container fixes real signal-loss problems, but a broken setup fails quietly - dashboards keep showing numbers, they are just wrong ones. Here are the mistakes that cause that, and how to actually verify a server container is working.
6 min read - Analytics
GA4 Cross-Domain Tracking Setup: How to Stop Sessions From Splitting Across Domains
A visitor moving from your marketing site to a separate checkout or app domain looks like two different sessions to GA4 by default. Here is how to configure cross-domain measurement correctly, and the two mistakes that break it silently.
6 min read - Analytics
UTM Parameters Are Getting Stripped by Privacy Browsers - Here Is What Still Works
iOS 17's Link Tracking Protection and Firefox's URL stripping remove tracking parameters from links before they ever reach your site. Here is which parameters survive, which don't, and what to rely on instead.
6 min read
