Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Server-Side Google Tag Manager: The Setup Mistakes That Break Tracking Silently
A server-side GTM container fixes real signal-loss problems, but a broken setup fails quietly - dashboards keep showing numbers, they are just wrong ones. Here are the mistakes that cause that, and how to actually verify a server container is working.
6 min read - Platform
Meta Pixel and Conversions API Event Deduplication: How to Set It Up Correctly
Running Meta's Pixel and Conversions API together without deduplication double-counts every conversion both systems capture. Here is exactly which fields have to match, the 48-hour matching window, and how to verify it is actually working.
6 min read
