Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Attribution
Third-Party Cookie Deprecation: The Actual 2026 Status (Not What You Heard in 2021)
Google abandoned forced third-party cookie deprecation in July 2024 and shifted to a user-choice model instead - cookies still technically work, but a shrinking, self-selecting audience keeps them enabled. Here is what that actually means for measurement.
6 min read - Attribution
App Tracking Transparency: Why Your iOS Conversion Data Has a Predictable Blind Spot
App Tracking Transparency does not make iOS conversions vanish randomly - it hides them in a predictable, correctable pattern. Here is the missing-data framework that tells you when a correction factor is safe to apply and when it is not.
6 min read
