Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
LinkedIn Matched Audiences: The B2B Targeting Feature Most Accounts Half-Configure
LinkedIn Matched Audiences can retarget website visitors, match uploaded contact lists, and target by company - but each source has its own minimum size threshold and refresh behavior most B2B accounts never fully account for. Here is what actually needs to be configured for each type to work.
6 min read - Platform
Meta Advantage+ Trades Reporting Granularity for Performance - Here Is What You Actually Lose
Advantage+ campaigns let Meta's algorithm handle audience, placement, and creative decisions in one consolidated structure, which often improves results - but it also removes the segment-level reporting breakdown marketers previously used to explain why. Here is what that trade actually costs.
6 min read
