Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Strategy
Influencer Marketing Measurement: Why Attribution Alone Misses the Point
Influencer marketing rarely fits a click-based attribution model, but that does not mean it cannot be measured. Here is how to separate the awareness effect from the direct-response effect, and what to instrument when the budget stays flat.
6 min read - Strategy
Marketing Tech Stack Audit: A Framework for Cutting Shelfware
Marketing teams use just 33% of their martech stack's capability on average, per Gartner, down from 58% in 2020. Mid-market companies waste $2,000-$8,000 per employee per year on tools that go untouched. Here is a framework for finding and cutting the waste.
7 min read
