Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Google Ads Auction Insights: What Overlap Rate and Outranking Share Actually Tell You
Auction Insights shows six metrics most marketers glance at without reading correctly - overlap rate and outranking share get confused with each other constantly. Here is what each one actually measures and the specific competitive read each is built for.
6 min read - Operations
Who Actually Owns Your Ad Account? The Agency Handoff Question Most Clients Never Ask
When an agency creates and owns a client's ad account instead of the other way around, switching agencies can mean losing years of conversion history and audience data overnight. Here is how to check who actually owns the account, and how to fix it without disrupting a live campaign.
6 min read - Platform
What Actually Resets the Smart Bidding Learning Phase (and What Doesn't)
Google does not publish a complete official list of what restarts the Smart Bidding learning phase, which is exactly why teams keep triggering it by accident. Here is what reliably resets it, what usually does not, and how to make a change without losing a week of performance.
6 min read
