Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Why Your Marketing Numbers Don't Match Across Platforms (It's the Timezone)
A campaign reporting 50 conversions in one platform and 47 in another isn't necessarily a tracking bug - each platform may be attributing the same conversions to a different calendar day. Here is how to find and fix a timezone mismatch before it wastes an afternoon of investigation.
6 min read - Analytics
Marketing Data Latency: Why Yesterday's Dashboard Number Isn't Final Yet
Most marketing platforms backfill and revise conversion data for days after it first appears. Here is why the number you see this morning is a preliminary estimate, and how to avoid making a budget call on data that hasn't settled yet.
6 min read
