Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- strategy
Facebook Ads Alternatives 2026: Where B2B Marketers Are Diversifying
Rising CPMs, iOS 14 signal loss, and B2B audience quality issues have B2B marketers looking beyond Meta. Here are the realistic alternatives -- and why fixing your measurement often matters more than switching channels.
9 min read - strategy
Social Media Analytics for In-House Marketing Teams: Which Metrics Actually Matter
Platform-native social dashboards show you engagement. They do not show you pipeline. Here is how in-house marketing teams should set up social media analytics to track what actually matters -- from brand awareness to revenue attribution.
8 min read
