Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Landing Page Conversion Rate Benchmarks by Channel (2026)
The same landing page converts differently depending on which channel sent the visitor. B2B data from Ruler Analytics shows direct traffic converting at 3.3% versus paid social at 0.9% - a 3.7x gap driven entirely by visitor intent, not page design.
9 min read - Strategy
Ad Frequency Capping: How to Set Thresholds Before Creative Fatigue Hits
Frequency capping limits how many times the same person sees your ad. The right cap depends on campaign objective and platform: Meta awareness campaigns tolerate 2-4 per week, LinkedIn B2B campaigns run 5-8 per month. Here is how to set thresholds by objective, not by guesswork.
10 min read - strategy
Facebook Ads Alternatives 2026: Where B2B Marketers Are Diversifying
Rising CPMs, iOS 14 signal loss, and B2B audience quality issues have B2B marketers looking beyond Meta. Here are the realistic alternatives -- and why fixing your measurement often matters more than switching channels.
9 min read - strategy
Social Media Analytics for In-House Marketing Teams: Which Metrics Actually Matter
Platform-native social dashboards show you engagement. They do not show you pipeline. Here is how in-house marketing teams should set up social media analytics to track what actually matters -- from brand awareness to revenue attribution.
8 min read
