Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Strategy
Marketing Tech Stack Audit: A Framework for Cutting Shelfware
Marketing teams use just 33% of their martech stack's capability on average, per Gartner, down from 58% in 2020. Mid-market companies waste $2,000-$8,000 per employee per year on tools that go untouched. Here is a framework for finding and cutting the waste.
7 min read - Operations
Marketing Dashboard Alert Fatigue: Why Teams Stop Checking Anomaly Alerts
One ecommerce team launched 50 Black Friday campaigns, got 200+ alerts in the first week, found 195 were noise, and stopped checking alerts by Thursday. The following Monday, an $18K weekend overspend went unnoticed as alert #47 in an ignored Slack thread. Here is how alert fatigue actually happens and how to prevent it.
7 min read - Analytics
Email Send Frequency and List Fatigue: How Often Is Too Often
Subscribers getting more than 5 emails a week unsubscribe at 0.58%, versus 0.07% for 1-2 emails a week - an 8x gap driven by frequency alone. The sweet spot for most B2B and B2C lists sits between 1-3 emails a week, with concrete thresholds for when to cut back.
8 min read
