Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Gorgias Marketing Analytics: Support Data, Revenue per Ticket, and Setup Guide
Your Meta ROAS doesn't account for the support cost of the customers it acquires. Gorgias tracks revenue per ticket and resolution cost - and Prooflytics connects that data to your paid campaign performance in one daily briefing.
7 min read - Platform
Omnisend Marketing Analytics: Email Revenue, Flow Performance, and Setup Guide
Omnisend automation flows drive 16× more revenue per send than broadcast campaigns - but most DTC brands monitor campaigns, not flows. Here's what Prooflytics pulls from Omnisend and how to connect it in under five minutes.
7 min read - Platform
Constant Contact Marketing Analytics: Email Performance and Campaign Attribution in One Briefing
Constant Contact tracks opens, clicks, and bounces - but not what happened after the click. Learn which metrics Prooflytics pulls from Constant Contact and how to connect email performance to downstream revenue in your daily briefing.
8 min read - Platform
Criteo Marketing Analytics: ROAS Tracking and Daily Intelligence Setup
Criteo's 30-day post-click attribution inflates retargeting ROAS by default. Learn which metrics to monitor daily, how to detect attribution inflation without a holdout test, and how to connect Criteo alongside Meta and Google Ads in one unified marketing brief.
9 min read - Platform
Google Ads Quality Score Explained: How It Affects Your CPC and Ad Position
Google Ads Quality Score (1-10) determines your effective CPC - a score of 7 vs 4 can cut your CPC by 30-50% at the same position. Three components, how to diagnose each, and what Quality Score does not do.
10 min read - Platform
Google Ads Performance Max Analytics: Metrics and What the Data Actually Shows
Performance Max reports aggregate ROAS and CPA but hides channel-level spend, keyword attribution, and placement data. Here is what metrics are available, the attribution inflation problem, and how to compare PMax against Standard Shopping in Prooflytics.
8 min read - Platform
Google Shopping Analytics for Ecommerce: Metrics, Benchmarks and Daily Intelligence
Google Shopping analytics in Prooflytics: impression share, CTR (avg 0.86%), CPC ($0.66), and ROAS tracked daily alongside Meta and TikTok. 2026 benchmarks, PMax vs Standard Shopping comparison, and full setup guide.
8 min read - Platform
Pinterest Ads Analytics: Metrics, Benchmarks and Daily Briefing Setup
Pinterest Ads analytics in Prooflytics: track CPC ($0.83 avg), CTR (0.5-1.5%), saves, and Shopping ROAS in your daily cross-channel brief. Benchmark data, attribution notes, and setup guide.
8 min read - Platform
Apple Search Ads Analytics: Metrics, Benchmarks and Setup Guide
Apple Search Ads delivers a 66.2% average tap-to-install rate - the highest-intent app acquisition channel available. Here is how to track TTR, CPT, and CPA in Prooflytics and benchmark your account against category averages.
8 min read - Platform
Meta Ads Creative Fatigue: How to Detect It Before ROAS Drops
Creative fatigue in Meta Ads follows a predictable signal sequence - frequency rises, CTR falls, CPA expands, ROAS drops. Here is how to detect each signal early and fix it without resetting your campaign learning phase.
9 min read - Platform
Snapchat Ads Analytics: Metrics, Setup and Daily Intelligence
Snapchat Ads analytics gives you delivery data, spend efficiency metrics, and Snap Pixel conversions in one place. Connect to Prooflytics for daily cross-channel briefings alongside Meta, TikTok, and Google.
7 min read - Platform
YouTube Ads Marketing Analytics: Video Metrics, View-Through Attribution, and Daily Intelligence Setup
YouTube Ads data flows through Google Ads into your Prooflytics briefing automatically - covering view rate, CPV, engaged views, and view-through conversions alongside Meta and TikTok in one place.
10 min read - Platform
Amazon Ads Marketing Analytics: Sponsored Products, DSP Performance, and Connecting Spend to Revenue
Amazon Ads marketing analytics requires tracking ACoS, TACoS, and New-to-Brand rate across Sponsored Products and DSP - then connecting that spend to total store revenue. Here is how to read the right signals at each layer.
10 min read - Platform
X and Twitter Ads Marketing Analytics: Campaign Metrics, Performance Tracking, and Daily Briefing Setup
Most X (Twitter) Ads dashboards show you what happened - not why. This guide covers the metrics that predict performance before campaigns degrade, how to classify your X Ads spend by objective type, and how to set up a daily briefing that explains cross-channel context automatically.
9 min read - Platform
Slack Integration for Marketing Analytics: Campaign Alerts and Intelligence Delivered to Your Team
The Prooflytics Slack integration delivers your daily AI marketing briefing and performance alerts directly to Slack - so campaign anomalies reach your team in the channel they already monitor, not buried in an email inbox.
5 min read - Platform
Zoho CRM Integration for Marketing Analytics: Leads, Deals, and Pipeline in Your Daily Briefing
The Prooflytics Zoho CRM integration connects lead and deal pipeline data to your paid campaign performance - so you see which campaigns generate qualified leads that convert to closed revenue, not just form fills.
5 min read - Platform
Iterable Integration for Marketing Analytics: Cross-Channel Messaging Performance in One Briefing
The Prooflytics Iterable integration pulls cross-channel campaign metrics - email, push, SMS, in-app - into your daily AI marketing briefing, so you see which lifecycle journeys convert and which create unsubscribe pressure.
5 min read - Platform
Marketo Integration for Marketing Analytics: B2B Pipeline and Campaign Data in One Briefing
The Prooflytics Marketo integration connects your marketing automation pipeline data to paid campaign performance - so you see which channels drive MQL volume, which programs influence pipeline, and where the funnel leaks.
5 min read - Platform
Freshdesk Integration for Marketing Analytics: Support Volume and Customer Health in Your Daily Briefing
The Prooflytics Freshdesk integration pulls ticket volume, CSAT scores, and resolution times into your daily AI marketing briefing - so rising support pressure after a campaign launch surfaces as a churn risk signal, not a surprise.
5 min read - Platform
Recurly Integration for Marketing Analytics: Subscription Revenue and Churn Data in Your Daily Briefing
The Prooflytics Recurly integration pulls MRR, churn rate, trial conversions, and plan upgrade data into your daily AI marketing briefing - so you see which campaigns generate revenue, not just signups.
5 min read
