Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Salesloft Marketing Analytics: Revenue Orchestration, Conversation Intelligence, and Pipeline Data
Connect Salesloft to Prooflytics and see cadence performance, conversation intelligence signals, and pipeline influence data alongside your paid acquisition spend - closing the loop between marketing messaging and sales call outcomes.
7 min read - Platform
Outreach Marketing Analytics: Sales Sequence Activity, Reply Rates, and Pipeline Data
Connect Outreach to Prooflytics and see sequence reply rates, meetings booked, and pipeline created alongside your paid acquisition spend - so marketing can see which campaigns make outbound sequences more effective.
7 min read - Platform
Pendo Marketing Analytics: Feature Adoption, NPS, and Engagement Data in Your Briefing
Connect Pendo to Prooflytics and see feature adoption rates, Product Engagement Scores, and NPS sentiment alongside your paid acquisition spend - so you can optimize for users who stick, not just users who sign up.
8 min read - Platform
Heap Marketing Analytics: Product Usage, Activation, and Funnel Data in Your Daily Briefing
Connect Heap to Prooflytics and see activation rates, funnel conversion, and Time to Value by acquisition channel - so you can optimize paid spend for users who actually activate, not just users who sign up.
8 min read - Platform
Attio Marketing Analytics: CRM Pipeline, MQL Conversion, and Revenue Data in Your Briefing
Connect Attio to Prooflytics and see deal stage velocity, MQL-to-SQL conversion rates, and closed-won revenue by acquisition channel - in one daily briefing alongside your ad spend.
8 min read - Platform
Yotpo Marketing Analytics: Reviews, Loyalty, and SMS Data in Your Marketing Briefing
Connect Yotpo to Prooflytics and see how review velocity, loyalty redemption rates, and SMS-attributed revenue correlate with your paid acquisition cohorts - in one daily briefing.
7 min read - Platform
Recharge Marketing Analytics: Subscription Revenue, Churn, and LTV in Your Daily Briefing
Connect Recharge to Prooflytics and see subscription MRR, cohort churn, and customer LTV alongside your paid acquisition spend - no CSV exports or manual weekly reconciliation required.
7 min read - Platform
Gorgias Marketing Analytics: Support Data, Revenue per Ticket, and Setup Guide
Your Meta ROAS doesn't account for the support cost of the customers it acquires. Gorgias tracks revenue per ticket and resolution cost - and Prooflytics connects that data to your paid campaign performance in one daily briefing.
7 min read - Platform
Omnisend Marketing Analytics: Email Revenue, Flow Performance, and Setup Guide
Omnisend automation flows drive 16× more revenue per send than broadcast campaigns - but most DTC brands monitor campaigns, not flows. Here's what Prooflytics pulls from Omnisend and how to connect it in under five minutes.
7 min read - Platform
Constant Contact Marketing Analytics: Email Performance and Campaign Attribution in One Briefing
Constant Contact tracks opens, clicks, and bounces - but not what happened after the click. Learn which metrics Prooflytics pulls from Constant Contact and how to connect email performance to downstream revenue in your daily briefing.
8 min read - Platform
Criteo Marketing Analytics: ROAS Tracking and Daily Intelligence Setup
Criteo's 30-day post-click attribution inflates retargeting ROAS by default. Learn which metrics to monitor daily, how to detect attribution inflation without a holdout test, and how to connect Criteo alongside Meta and Google Ads in one unified marketing brief.
9 min read - Platform
Google Ads Quality Score Explained: How It Affects Your CPC and Ad Position
Google Ads Quality Score (1-10) determines your effective CPC - a score of 7 vs 4 can cut your CPC by 30-50% at the same position. Three components, how to diagnose each, and what Quality Score does not do.
10 min read - Platform
Google Ads Performance Max Analytics: Metrics and What the Data Actually Shows
Performance Max reports aggregate ROAS and CPA but hides channel-level spend, keyword attribution, and placement data. Here is what metrics are available, the attribution inflation problem, and how to compare PMax against Standard Shopping in Prooflytics.
8 min read - Platform
Google Shopping Analytics for Ecommerce: Metrics, Benchmarks and Daily Intelligence
Google Shopping analytics in Prooflytics: impression share, CTR (avg 0.86%), CPC ($0.66), and ROAS tracked daily alongside Meta and TikTok. 2026 benchmarks, PMax vs Standard Shopping comparison, and full setup guide.
8 min read - Platform
Pinterest Ads Analytics: Metrics, Benchmarks and Daily Briefing Setup
Pinterest Ads analytics in Prooflytics: track CPC ($0.83 avg), CTR (0.5-1.5%), saves, and Shopping ROAS in your daily cross-channel brief. Benchmark data, attribution notes, and setup guide.
8 min read - Platform
Apple Search Ads Analytics: Metrics, Benchmarks and Setup Guide
Apple Search Ads delivers a 66.2% average tap-to-install rate - the highest-intent app acquisition channel available. Here is how to track TTR, CPT, and CPA in Prooflytics and benchmark your account against category averages.
8 min read - Platform
Meta Ads Creative Fatigue: How to Detect It Before ROAS Drops
Creative fatigue in Meta Ads follows a predictable signal sequence - frequency rises, CTR falls, CPA expands, ROAS drops. Here is how to detect each signal early and fix it without resetting your campaign learning phase.
9 min read - Platform
Snapchat Ads Analytics: Metrics, Setup and Daily Intelligence
Snapchat Ads analytics gives you delivery data, spend efficiency metrics, and Snap Pixel conversions in one place. Connect to Prooflytics for daily cross-channel briefings alongside Meta, TikTok, and Google.
7 min read - Platform
YouTube Ads Marketing Analytics: Video Metrics, View-Through Attribution, and Daily Intelligence Setup
YouTube Ads data flows through Google Ads into your Prooflytics briefing automatically - covering view rate, CPV, engaged views, and view-through conversions alongside Meta and TikTok in one place.
10 min read - Platform
Amazon Ads Marketing Analytics: Sponsored Products, DSP Performance, and Connecting Spend to Revenue
Amazon Ads marketing analytics requires tracking ACoS, TACoS, and New-to-Brand rate across Sponsored Products and DSP - then connecting that spend to total store revenue. Here is how to read the right signals at each layer.
10 min read
