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Field notes from performance marketing

How marketers actually diagnose, decide, and ship — without the dashboard fatigue. Frameworks for attribution, creative, and platform mechanics.

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Strategy•Apr 29, 2026
Prooflytics vs Funnel.io: A Cheaper Alternative with AI Insights
After Funnel.io closed its free plan and raised Starter to $400/month, agencies are leaving in waves. Here is when Prooflytics is the right replacement — and when it is not.
8 min read