Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Google AI Max for Shopping Campaigns: Text Customization, URL Expansion, and Format Selection
Google rolled out AI Max to Shopping campaigns on April 30, 2026, introducing three new capabilities: dynamic text customization (ads adapt copy to conversational queries), final URL expansion (the system suggests additional landing pages), and format selection (advertiser control over ad layout variants). For Shopping advertisers, this requires reviewing feed data quality and URL structure before activation, as AI Max uses the product feed as the primary creative input for generated ad variants.
9 min read - Platform
Google Merchant Center AI Product Import Beta: No Feed Required
Google Merchant Center added an AI product import beta on May 5, 2026, allowing the system to scan a website and automatically generate product listings without a structured XML or CSV data feed. For merchants who previously needed feed management tools or developer resources to get products into Shopping campaigns, this removes the primary onboarding barrier. The feature is in beta; validation against existing feed data quality is required before treating AI-generated listings as the primary source.
8 min read
