Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Demand Generation Metrics: The 6 Numbers That Tell You If the Machine Is Working
Most demand gen teams report on 20+ metrics and know whether the machine is healthy. These six numbers — pipeline coverage, cost per pipeline dollar, time-to-pipeline by channel, marketing-influenced revenue, new contact rate, and funnel velocity — give you that answer in one view.
10 min read - Strategy
MOFU Metrics: What to Measure in the Middle of the Funnel
MOFU is where most B2B funnels lose control - leads enter but progress visibility disappears. The five middle-of-funnel metrics that tell you whether your consideration stage is working or leaking, and how to act on each one.
8 min read - Strategy
Why Branded Search Volume Is Your Best Leading Indicator for Pipeline
Branded search volume predicts pipeline 1-3 quarters before it shows up in CRM data. How to track it in Google Search Console, what triggers a decline, and how to act before revenue numbers confirm what the trend already showed.
8 min read
