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Field notes from performance marketing

How marketers actually diagnose, decide, and ship — without the dashboard fatigue. Frameworks for attribution, creative, and platform mechanics.

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Strategy•Apr 29, 2026
Prooflytics vs Dataslayer: Cheapest Reporting vs Operational Intelligence
Dataslayer is the cheapest serious PPC reporting tool — $35/month with all destinations included. Prooflytics is the layer above: diagnosis, recommendations, competitor intel.
8 min read