Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Google Ads Brand Lift Now Measures Association: What the New Metric Reveals About Creative
Google Ads introduced the Association metric in Brand Lift Studies in April 2026. It measures whether your campaign moves how consumers connect your brand to specific attributes - filling the gap between raw awareness and purchase consideration.
7 min read - Platform
Google Ads Bid Strategy Testing in 2026 Requires CRM Data, Not Just Campaign Metrics
Google Ads has shifted bid strategy validation toward conversion value by time and first-party CRM data. Testing on campaign metrics alone now produces false positives. Here is the operational setup teams need before running any bid experiment in 2026.
7 min read - Platform
Google Ads API Now Reports Product-Level Metrics for PMax, Video, and Demand Gen
Google Ads API adds product-level cost and conversion data for Performance Max, Video, Demand Gen, and App campaigns on June 15, 2026. Agencies and in-house teams can now build automated product-ROI alerts without manual UI extraction.
6 min read - Platform
Meta Developer Policy 10.5: What Agencies and Ad Platforms Must Do Before February 2027
Meta updated Developer Policy 10.5 and 10.6a, effective February 3, 2027, requiring all ad-buying solutions -- agencies, platforms, and resellers -- to disclose complete spending and campaign data directly to the advertiser client. Here is what the policy requires, who it affects, and the compliance steps to complete before the deadline.
8 min read
