Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Microsoft Ads UTM Auto-Tagging September 2026: What Changes for Analytics
Microsoft Advertising is changing UTM auto-tagging on September 2, 2026 to separate Search, Audience Network, Shopping, and Performance Max campaign types in Google Analytics and other analytics tools. For marketers who rely on UTM-based channel attribution, this changes how Microsoft Ads traffic appears in GA4 and what remediation is needed before the deadline.
8 min read - Platform
Microsoft Ads Performance Max Placement Reports: Conversion Data Explained
Microsoft Advertising expanded Performance Max placement reports to include conversion and spend data, closing a major reporting gap that previously forced advertisers to infer placement performance from aggregate metrics. For PMax campaigns on Microsoft Ads, this enables channel-level diagnosis that was not available before May 2026.
9 min read - Platform
Google Search Console Now Tracks AI Search Visibility: What the Beta Reports Show
Google is testing dedicated AI Search performance reports in Search Console, with UK sites receiving the first access to AI-specific impressions and click data. Here is what the beta reports show, how to access them, and how to measure AI search visibility until the rollout reaches your market.
9 min read - Platform
Google Ads API v20 Sunsetted June 10: Migration Guide and Priority Order
Google Ads API v20 officially sunsetted on June 10, 2026. Calls to v20 endpoints return errors immediately. This is the migration priority order: what breaks first, what to fix first, and which version to target.
7 min read
