Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- strategy
Facebook Ads Alternatives 2026: Where B2B Marketers Are Diversifying
Rising CPMs, iOS 14 signal loss, and B2B audience quality issues have B2B marketers looking beyond Meta. Here are the realistic alternatives -- and why fixing your measurement often matters more than switching channels.
9 min read - Analytics
Best TapClicks Alternatives for Agencies and Performance Teams in 2026
TapClicks is a marketing technology platform built for large agencies managing campaign reporting, order management, and analytics for dozens of clients simultaneously. Its enterprise feature set and pricing reflect that scale. For mid-market agencies, smaller teams, and in-house marketing departments that want reporting automation or marketing intelligence without the overhead, these six alternatives offer a better fit in 2026.
9 min read - Analytics
Best Klipfolio Alternatives in 2026: After the Pivot to PowerMetrics
Klipfolio launched PowerMetrics as its next-generation analytics product, shifting focus from the original Klips dashboard builder that many teams built their reporting workflows around. Teams evaluating what to do with their Klipfolio-based stack have six strong alternatives in 2026, covering everything from simple dashboard setup to agency client reporting and AI-powered marketing intelligence.
9 min read - Analytics
Best Looker Studio Alternatives for Marketing Teams in 2026
Looker Studio is free, connects to hundreds of sources, and produces professional-looking dashboards. It also requires connector management, offers no AI layer, and delivers reports that show what happened with no guidance on what to do next. For in-house marketing teams and agencies that need more than a free BI viewer, these six alternatives cover every use case from simple client dashboards to AI-powered daily intelligence.
10 min read - Analytics
Best Whatagraph Alternatives in 2026: Agency Reporting vs. Marketing Intelligence
Whatagraph is built for agencies that produce polished client reports at scale -- pre-built templates, 40+ native connectors, and automated PDF delivery. The platform makes sense for external reporting workflows. Teams looking for lower cost, more connectors, or actual marketing intelligence rather than report automation have better options. Here are the six most relevant Whatagraph alternatives in 2026, with pricing and the use case each serves best.
9 min read - Strategy
Share of Voice in Marketing: How to Measure It Across Every Channel
Share of voice measures what percentage of total market attention your brand captures versus competitors, tracked per channel. How to calculate it, where to find the data, and when to act.
8 min read - Platform
Google AI Max for Shopping Campaigns: Text Customization, URL Expansion, and Format Selection
Google rolled out AI Max to Shopping campaigns on April 30, 2026, introducing three new capabilities: dynamic text customization (ads adapt copy to conversational queries), final URL expansion (the system suggests additional landing pages), and format selection (advertiser control over ad layout variants). For Shopping advertisers, this requires reviewing feed data quality and URL structure before activation, as AI Max uses the product feed as the primary creative input for generated ad variants.
9 min read
