Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Analytics
Why Email Open Rate Is an Unreliable Metric Now (and What to Track Instead)
Apple's Mail Privacy Protection pre-fetches every image in an email the moment it arrives, registering an open whether or not a human ever reads the message. Here is why open rate can no longer be trusted alone, and what actually replaces it.
7 min read - Strategy
Marketing Tech Stack Audit: A Framework for Cutting Shelfware
Marketing teams use just 33% of their martech stack's capability on average, per Gartner, down from 58% in 2020. Mid-market companies waste $2,000-$8,000 per employee per year on tools that go untouched. Here is a framework for finding and cutting the waste.
7 min read - Strategy
Content Refresh Cadence: When to Update Old Articles Before They Decay
Sites that neglect aging content can lose up to 20% of organic traffic a year, per Conductor research, while HubSpot found refreshing old posts lifts organic traffic by an average of 106%. Here is the refresh cadence by content type and the signals that mean a page needs attention now.
7 min read
