Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Microsoft Ads UTM Auto-Tagging September 2026: What Changes for Analytics
Microsoft Advertising is changing UTM auto-tagging on September 2, 2026 to separate Search, Audience Network, Shopping, and Performance Max campaign types in Google Analytics and other analytics tools. For marketers who rely on UTM-based channel attribution, this changes how Microsoft Ads traffic appears in GA4 and what remediation is needed before the deadline.
8 min read - Platform
Microsoft Ads Performance Max Placement Reports: Conversion Data Explained
Microsoft Advertising expanded Performance Max placement reports to include conversion and spend data, closing a major reporting gap that previously forced advertisers to infer placement performance from aggregate metrics. For PMax campaigns on Microsoft Ads, this enables channel-level diagnosis that was not available before May 2026.
9 min read - Platform
Google Search Console Now Tracks AI Search Visibility: What the Beta Reports Show
Google is testing dedicated AI Search performance reports in Search Console, with UK sites receiving the first access to AI-specific impressions and click data. Here is what the beta reports show, how to access them, and how to measure AI search visibility until the rollout reaches your market.
9 min read - Platform
Google Ads API v20 Sunsetted June 10: Migration Guide and Priority Order
Google Ads API v20 officially sunsetted on June 10, 2026. Calls to v20 endpoints return errors immediately. This is the migration priority order: what breaks first, what to fix first, and which version to target.
7 min read - Platform
Google Ads Brand Lift Now Measures Association: What the New Metric Reveals About Creative
Google Ads introduced the Association metric in Brand Lift Studies in April 2026. It measures whether your campaign moves how consumers connect your brand to specific attributes - filling the gap between raw awareness and purchase consideration.
7 min read - Platform
Google Ads API Now Reports Product-Level Metrics for PMax, Video, and Demand Gen
Google Ads API adds product-level cost and conversion data for Performance Max, Video, Demand Gen, and App campaigns on June 15, 2026. Agencies and in-house teams can now build automated product-ROI alerts without manual UI extraction.
6 min read
