Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Strategy
Ad Frequency Capping: How to Set Thresholds Before Creative Fatigue Hits
Frequency capping limits how many times the same person sees your ad. The right cap depends on campaign objective and platform: Meta awareness campaigns tolerate 2-4 per week, LinkedIn B2B campaigns run 5-8 per month. Here is how to set thresholds by objective, not by guesswork.
10 min read - strategy
Facebook Ads Alternatives 2026: Where B2B Marketers Are Diversifying
Rising CPMs, iOS 14 signal loss, and B2B audience quality issues have B2B marketers looking beyond Meta. Here are the realistic alternatives -- and why fixing your measurement often matters more than switching channels.
9 min read
