Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- Platform
Meta Developer Policy 10.5: What Agencies and Ad Platforms Must Do Before February 2027
Meta updated Developer Policy 10.5 and 10.6a, effective February 3, 2027, requiring all ad-buying solutions -- agencies, platforms, and resellers -- to disclose complete spending and campaign data directly to the advertiser client. Here is what the policy requires, who it affects, and the compliance steps to complete before the deadline.
8 min read - Platform
Instagram Caption Links in 2026: How to Replace Link-in-Bio and Drive Direct Traffic
Instagram now supports clickable links directly in post captions, eliminating the link-in-bio constraint that shaped Instagram marketing strategy for a decade. For in-house marketing teams using Instagram for traffic acquisition, this guide covers setup, UTM tracking in GA4, and what to watch in the first 30 days.
7 min read
