Prooflytics
Marketing Analytics Blog
Benchmarks, attribution frameworks, and platform guides for performance marketers. How to diagnose, decide, and act — without the dashboard fatigue.
- strategy
Social Media Analytics for In-House Marketing Teams: Which Metrics Actually Matter
Platform-native social dashboards show you engagement. They do not show you pipeline. Here is how in-house marketing teams should set up social media analytics to track what actually matters -- from brand awareness to revenue attribution.
8 min read - Tools
Multi-Touch Attribution Software in 2026: A Guide for In-House Teams
Multi-touch attribution software adoption climbed from 31% in 2023 to 47% in 2026. But most MTA platforms were built for enterprise teams with dedicated data analysts. This guide compares the leading options specifically for in-house marketing teams of 1-3 people who need channel attribution without a BI team to implement or interpret it.
11 min read - Tools
Databox Alternatives for In-House Marketing Teams in 2026
Databox's free plan is limited to 3 data sources and 1 user. In 2026 they added an Analyst plan at $79/mo (5 sources, 1 user); the Pro tier for unlimited users is $199/mo. This guide compares five alternatives - Prooflytics, Looker Studio, DashThis, Geckoboard, and Porter Metrics - with accurate 2026 pricing.
12 min read
